Project Manager - Creative / Marketing Focused

Blenders Eyewear; San Diego, Northern (CA, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Blenders Eyewear is seeking a Project Manager to drive marketing and creative initiatives across digital, retail, wholesale, and experiential channels. You will manage campaigns, product launches, and brand activations, collaborating with Marketing, Creative, and E-commerce to align deliverables with calendars and sales strategies.

The role requires 5+ years of PM experience in consumer brands or retail, with a proven ability to balance creative needs with business objectives, while maintaining

Qualifications

• 5+ years in PM for Marketing/Creative initiatives.
• Experience with go-to-market campaigns, launches, and brand activations.
• Hybrid/onsite work in San Diego preferred.

Responsibilities

• Manage the full lifecycle of campaigns, product launches, and brand initiatives across digital, retail, wholesale, and experiential channels.
• Partner with Marketing, Creative, and E-commerce teams to align project deliverables with seasonal calendars and sales strategies.
• Oversee agency and vendor relationships, ensuring on-brand, high-quality output delivered on time and within budget.
• Produce regular reporting and dashboards to measure progress and ROI, recommending optimizations where needed.

Skills

Marketing project management

Cross-functional collaboration

Digital & experiential campaigns

Tools

Asana

Monday.com

Jira

Basecamp

Smartsheet

Job description

Position Overview

At Blenders Eyewear, the Project Manager (PM) ensures that projects across the business are executed with precision, speed, and creativity. While this role requires strong roots in Marketing and Creative project management - leading campaigns, product launches, and brand activations - it also extends to cross-functional initiatives in Operations, Sales, Finance, Retail, Technology, and Compliance.

The PM acts as a strategic connector, ensuring that the right teams have the right resources at the right time. From driving go-to-market calendars to supporting operational rollouts and technology upgrades, this role safeguards project timelines, budgets, and quality while keeping Blenders' fast-paced, innovative culture at the forefront.

Essential Functions and Responsibilities

Marketing & Creative Focus

• Manage the full lifecycle of creative campaigns, product launches, and brand initiatives, ensuring flawless execution across digital, retail, wholesale, and experiential channels.
• Partner with Marketing, Creative, and E-commerce teams to align project deliverables with seasonal calendars and sales strategies.
• Oversee agency and vendor relationships, ensuring on-brand, high-quality output delivered on time and within budget.
• Ensure project deliverables support storytelling, brand voice, and customer engagement while driving measurable ROI.

Cross-Functional Project Management

• Lead business-critical projects beyond Marketing/Creative, including retail expansions, wholesale initiatives, compliance (e.g., EPR), process improvements, and systems integrations.
• Build and manage project scopes, timelines, and budgets; anticipate risks and resolve roadblocks quickly.
• Facilitate cross-departmental communication, ensuring alignment across Operations, Sales, Finance, and Technology.
• Run effective project meetings - driving accountability, tracking milestones, and keeping stakeholders informed.
• Produce regular reporting and dashboards to measure progress and impact, recommending optimizations where needed.

People & Stakeholder Management

• Act as the primary point of contact for project teams, translating business needs into actionable plans.
• Support leadership in prioritizing projects and balancing resources across functions.
• Maintain strong vendor and partner relationships, particularly with agencies, freelancers, and creative partners.
• Build a culture of accountability by holding teams responsible for deliverables while championing collaboration.

Skills & Competencies

• Strong foundation in Marketing and Creative project management (digital, print, social, video, experiential).
• Experience managing go-to-market calendars and coordinating across multiple business units.
• Proficiency with modern project management tools (Asana, Monday.com, Jira, Basecamp, Smartsheet, etc.).
• Ability to balance creative needs with business objectives and financial discipline.
• Excellent organizational and time-management skills with the ability to manage multiple competing priorities.
• Strong interpersonal and communication skills - able to translate Creative/Marketing concepts into cross-functional alignment.
• Adaptable and resilient in a fast-moving, entrepreneurial brand environment.
• Experience with project management systems and processes.

Work Requirements

• 5+ years of project management experience, with at least 3 years focused on Marketing/Creative initiatives.
• Consumer brand, retail, or e-commerce background strongly preferred; agency experience a plus.
• Familiarity with budget management, forecasting, and compliance-related deliverables.
• Must be based in or able to work from the San Diego HQ (hybrid flexibility based on business needs).
• Normal working hours are Monday-Friday, with flexibility for critical deadlines.