Project Manager

Outerknown, LLC; Carlsbad (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

Outerknown, LLC in Carlsbad, CA is looking for a Project Manager to oversee marketing operations and ensure efficient workflows across various teams. The successful candidate will manage timelines, support go-to-market processes, and drive collaboration in a fast-paced environment.

This role requires excellent organizational skills and a strong background in project management within consumer brands. Candidates should have a passion for operational excellence and brand storytelling, with a minimum of 5 years' experience in related fields.

Qualifications

• 5+ years of experience in project management, marketing operations, or creative operations.
• Strong experience managing marketing and creative workflows.
• Hands-on experience with Digital Asset Management systems (Bynder preferred).

Responsibilities

• Own and manage the end-to-end marketing and creative workflow.
• Build and maintain clear project timelines and workflows.
• Lead weekly project status meetings and ensure accountability across teams.

Skills

Project management

Cross-functional workflows

Digital Asset Management systems

Asana

Organizational skills

Communication skills

Education

Bachelor's degree or equivalent

Tools

Asana

Monday.com

Airtable

Job description

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Project Manager

Full Time Carlsbad, CA, US

2 days ago Requisition ID: 1493

Salary Range: $85,000.00 To $95,000.00 Annually

POSITION DESCRIPTION

Title & Reporting Relationships

Position Title:

Project Manager

Reports to:

CMO

Department:

Marketing

Oversees:

No Direct Reports

Interactions:

Creative/ ecomm/ marketing

Main Purpose and Major Challenges of the Role

Outerknown, Firewire Surfboards and Slater Design is seeking a highly organized, proactive, and collaborative Project Manager to help drive operational excellence across our marketing and brand organization. This role sits at the intersection of creative development, go-to-market execution, and systems/process management—ensuring that campaigns, assets, and cross-functional deliverables move efficiently and effectively from concept to launch.

You will be the connective tissue across Marketing, Creative, Ecommerce, Wholesale, Product, and International teams—building scalable processes, managing timelines, owning our digital asset ecosystem, and ensuring flawless delivery of go-to-market tools and assets to internal teams and external partners.

This is an ideal role for someone who loves building order from complexity, thrives in fast-paced environments, and has a passion for operational rigor paired with high emotional intelligence and the ability to manage multiple priorities.

ACCOUNTABILITY:

Project & Process Management

• Own and manage the end-to-end marketing and creative workflow—from intake and prioritization through launch and post-mortem.
• Build and maintain clear project timelines, calendars, and cross-functional workflows across seasonal and campaign initiatives.
• Lead weekly project status meetings and ensure accountability across teams and deadlines.
• Identify process gaps and proactively create scalable systems, SOPs, and operating rhythms to improve efficiency and visibility.
• Support resource planning and help prioritize work across multiple teams and initiatives.
• Streamline asset management workflows to improve cross-functional accessibility, ensuring teams can locate, share and utilize creative resources within the DAM.

ACCOUNTABILITY:

Go-to-Market Operations

• Support development and execution of Outerknown & Firewire go-to-market process across seasonal launches, campaigns, and product stories.
• Manage the creation of GTM calendars in XLS and Asana.
• Ensure all teams submit briefs in a timely manner and with enough detail.
• Ensure timely delivery of all go-to-market materials to key stakeholders including Wholesale, International, Retail, and Ecommerce teams.
• Manage distribution of launch assets, product storytelling tools, campaign toolkits, and sales enablement materials to regional and channel partners.
• Maintain launch calendars and milestone checkpoints to ensure cross-functional alignment.
• Lead the monthly go-to-market meeting with a 30-60-90 view approach.
• Build a post mortem review for all data and qualitative feedback for future learnings.

ACCOUNTABILITY:

Creative Development Support

• Partner closely with the Creative team to manage timelines, reviews, approvals, and production milestones.
• Support briefing, routing, and approvals for photo/video, campaign creative, retail assets, and digital deliverables.
• Help ensure creative work is delivered on time, on brand, and aligned to business priorities.
• Leverage Asana, our project management tool, to the fullest. Ensuring it’s organized in a way that’s easy to use for briefing, reviews and file delivery for all parties.
• Own framework and compliance of required approvals before launch.
• Serve as the central point interdepartmentally to speed up briefing and asset delivery.

ACCOUNTABILITY:

Cross-Functional Collaboration

• Act as a key liaison between Marketing, Creative, Product, Ecommerce, Wholesale, International, and external partners.
• Contribute to the development and execution of brand activations
• Support the CMO in marketing department meetings
• Improve communication flow and ensure stakeholders have visibility into timelines, dependencies, and deliverables.
• Bring operational discipline while maintaining flexibility in a fast-moving environment.
• Trade Marketing Support. Working with 3 rd party vendors on costing and production of materials, budget and on-time asset delivery.

Maintain strong communication on requested assets for retail and wholesale partners.

ESSENTIAL SKILLS & QUALIFICATIONS

• 5+ years of experience in project management, marketing operations, creative operations, or go-to-market management, preferably in fashion, retail, or consumer brands.
• Strong experience managing cross-functional marketing and creative workflows.
• Hands-on experience with Digital Asset Management systems (Bynder preferred).
• Strong knowledge of project management tools such as Asana, Monday.com, Airtable, or similar. (Asana preferred)
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong written and verbal communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passion for brand storytelling, product, and operational excellence.
• Experience supporting apparel or lifestyle brands preferred.
• Familiarity with ecommerce workflows and digital content publishing.
• Experience building new processes and systems from the ground up.
• Understanding of wholesale and international marketing support needs