Director, Performance Marketing: Programmatic + Search

NBCUniversal; California (MO); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) & paid leave

Tuition reimbursement

Job summary

NBCUniversal seeks a dynamic Director, Performance Marketing, Programmatic + Search to lead and execute strategy across Peacock and the Growth Marketing organization. You will manage an in‑house team, drive programmatic and search investments, and partner with analytics, finance, and external platforms to deliver incremental growth.

The role requires 8+ years in performance marketing, strong adtech knowledge, and a proven ability to lead teams through testing and optimization in a fast-paced

Qualifications

• 8+ years in Performance Marketing with deep Programmatic + Search expertise.
• Strong knowledge of Google, Amazon and other programmatic platforms.
• Experience building and leading high-performing teams.
• Familiarity with MMM and MTA measurement.
• Ability to adapt to changing objectives and make data-driven decisions.

Responsibilities

• Own Programmatic + Search strategy and execution.
• Lead day-to-day partner relationships with programmatic platforms.
• Collaborate with Performance Planning and Paid Social to develop media plans.
• Lead and manage a high-performing team of performance marketing experts.
• Collaborate with cross-functional teams to align objectives and measurement.
• Oversee learning agenda, testing roadmap, and translate data into recommendations.
• Guide MarTech and data strategy to activate best-in-class tech solutions.

Skills

Programmatic + Search expertise

Programmatic platforms

Analytical skills

Team leadership

MMM and MTA measurement

Project management

Stakeholder influence

Job description

NBCUniversal seeks a dynamic Director, Performance Marketing, Programmatic + Search to lead and execute strategy across Peacock and the Growth Marketing organization. You will manage an in‑house team, drive programmatic and search investments, and partner with analytics, finance, and external platforms to deliver incremental growth.

The role requires 8+ years in performance marketing, strong adtech knowledge, and a proven ability to lead teams through testing and optimization in a fast-paced