Programmatic Media Lead - Strategy & Mentorship

WPP Media; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Competitive benefits

Job summary

WPP Media in Los Angeles is seeking a Programmatic Manager to create and execute programmatic media plans using leading platforms. You will own client programmatic strategy and oversee day-to-day execution, mentoring junior team members.

Responsibilities include translating objectives into activation, managing DV360 and The Trade Desk campaigns, collaborating with planning, investment, operations and analytics, and delivering timely, accurate reporting to stakeholders.

Qualifications

• Bachelor’s degree in business/ analytics/ marketing or equivalent.
• 3+ years in programmatic, paid search, or digital analytics.
• Familiarity with DV360, The Trade Desk and DSPs.
• Advanced Excel user; experience with databases or visualization tools a plus.
• Strong communication, presentation, and mentoring skills.
• Analytical mindset with attention to detail.

Responsibilities

• Translate client objectives into programmatic activation strategies.
• Manage campaigns in DV360, The Trade Desk, and other DSPs.
• Collaborate with planning, investment, operations and analytics teams.
• Source and evaluate deals with publishers for inventory quality.
• Train and mentor junior team members.
• Analyze performance and identify optimization opportunities.
• Provide updates to clients and internal stakeholders.

Skills

Programmatic leadership

Analytical mindset

Communication skills

Mentoring

Education

Bachelor's degree in Business/Analytics/Marketing or equivalent experience

Tools

DV360

The Trade Desk

Excel

Job description

WPP Media in Los Angeles is seeking a Programmatic Manager to create and execute programmatic media plans using leading platforms. You will own client programmatic strategy and oversee day-to-day execution, mentoring junior team members.

Responsibilities include translating objectives into activation, managing DV360 and The Trade Desk campaigns, collaborating with planning, investment, operations and analytics, and delivering timely, accurate reporting to stakeholders.