Programmatic Media Strategist — Campaigns & Analytics

Stream Companies; United States; Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Stream Companies is seeking an experienced digital strategist to develop and manage digital media campaigns across multiple DSPs, SSPs, and DMPs. You will analyze performance data, optimize campaigns, and clearly communicate strategies and results to clients.

The role requires strong written and oral communication, a marketing background, and proficiency with Excel and PowerPoint. Collaboration with account management and media buying teams is essential.

Competenze

• Bachelor’s degree in marketing or related field is required.
• 1-2 years of experience in traditional/digital marketing is required.
• Experience at an advertising agency with retail clients and DSPs is a strong plus.
• Proficient in Microsoft Excel and PowerPoint.

Mansioni

• Collaborate with account management and media buying team on clients’ media strategy.
• Create, present, and execute digital media marketing strategies, including setting up UTM tracking.
• Review analytic data to identify opportunities and tactics.
• Define proper targeting segmentation and strategy for campaigns.
• Provide recommendations on budget allocation.
• Assess potential traffic sources and new media opportunities.
• Oversee and optimizing campaigns.
• Monitor campaign performance and make appropriate adjustments.
• Analyze results data to ensure campaigns meet client/agency goals.
• Develop and maintain customized reporting based on client goals and KPIs.

Conoscenze

Digital media campaigns

Data analysis

Communication skills

Formazione

Bachelor's degree in marketing or related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

Stream Companies is seeking an experienced digital strategist to develop and manage digital media campaigns across multiple DSPs, SSPs, and DMPs. You will analyze performance data, optimize campaigns, and clearly communicate strategies and results to clients.

The role requires strong written and oral communication, a marketing background, and proficiency with Excel and PowerPoint. Collaboration with account management and media buying teams is essential.