Programmatic Operations Lead

Haymarket; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Three Week Work from Anywhere

Paid time off (vacation/holiday/sick)

Comprehensive health plans

401(k) with company matching

Life insurance

Commuter benefits

Employee referral awards

Tuition reimbursement

Training opportunities

Creative and collaborative workplace

Job summary

Haymarket is seeking a Programmatic Operations Specialist in New York, NY, to join the Commercial Operations team on a hybrid schedule (three days in-office as needed). You will bridge Haylo, Sales, clients, and internal teams to translate ideas into scalable solutions, driving launches and defining dashboards with BI to measure performance.

The role requires 5+ years in media/programmatic, strong PM and communication skills, and a collaborative mindset across Sales, Strategy, Operations, and

Qualifications

• 5+ years of experience in media planning, programmatic, commercial operations, or digital media/publishing; healthcare media experience is a plus.
• Bachelor’s degree or equivalent experience.
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders.
• Exceptional communication and writing skills, with the ability to create clear SOPs, workflows, and business documentation.
• Strong relationship-building skills and a collaborative approach to working across Sales, Strategy, Operations, BI, and technical teams.
• Proactive, solutions-oriented, and comfortable navigating ambiguity and solving problems.
• Experience with media planning and RFP/proposal development is a plus.
• Strong understanding of programmatic media, campaign execution, and digital advertising workflows.
• Familiarity with DSPs, ad servers, measurement/verification platforms, and data passbacks.

Responsibilities

• Own Haylo’s operational playbook, including best practices, guidelines, FAQs, SOPs, and workflows that keep teams aligned and execution consistent.
• Lead product launch readiness across departments, coordinating testing, training, documentation, and final stakeholder sign-off.
• Partner with Sales leadership and internal teams to turn business goals into clear product requirements, priorities, and action plans.
• Drive cross-functional product launches from concept to execution, keeping teams connected, timelines on track, and milestones clearly defined.
• Define measurement needs and reporting requirements in partnership with BI to ensure new products have the data and dashboards needed to evaluate performance.
• Serve as a Haylo subject matter expert, supporting Account Management and execution teams through initial campaign launches and ongoing troubleshooting.
• Lead commercial initiatives and proposal development in partnership with MCG Media Strategy, BMG Account Strategy, and Sales teams.
• Oversee standalone Haylo EHR campaigns, serving as the internal account lead and coordinating directly with EHR partners and vendors.
• Coordinate beta testing and launch validation, identifying friction points and partnering with teams to resolve issues before products go to market.

Skills

Media planning

Programmatic

Commercial operations

Digital media

Healthcare media

Project management

Documentation

Cross-functional

RFP/proposal development

Education

Bachelor's degree or equivalent experience

Tools

DSPs

Ad servers

Measurement platforms

Data passbacks

Excel

PowerPoint

Job description

Haymarket is seeking a Programmatic Operations Specialist in New York, NY, to join the Commercial Operations team on a hybrid schedule (three days in-office as needed). You will bridge Haylo, Sales, clients, and internal teams to translate ideas into scalable solutions, driving launches and defining dashboards with BI to measure performance.

The role requires 5+ years in media/programmatic, strong PM and communication skills, and a collaborative mindset across Sales, Strategy, Operations, and