Programmatic Activation Expert (Hybrid NY)

Haymarket-Media-1; City of Niagara Falls (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Haymarket Media, Inc. in New York, NY seeks a Programmatic Activation Specialist to join the Commercial Operations team on a hybrid schedule, three days in office per week.

The role serves as a liaison between the programmatic Haylo team, sales reps, clients and technology partners, leveraging deep product knowledge and strong organizational skills to drive operational excellence. The candidate will translate business goals into product requirements, coordinate cross‑functional workflows, and

Qualifications

• 5+ years in media planning, programmatic or commercial operations within digital media or publishing.
• Bachelor’s degree or higher in a related field.
• Familiarity with media planning and ability to prepare RFP responses.
• Ability to translate business goals into product requirements and cross‑functional actions.

Responsibilities

• Maintain the Haylo Master document with best practices and FAQs.
• Project manage Haylo commercial initiatives across departments as needed.
• Collaborate on EHR proposal templates and account strategy templates.
• Lead the operationalization lifecycle of Haylo product creation with cross‑dept workflows.
• Translate business goals into formal product requirements for development.
• Act as liaison between commercial sales leadership and the Development/Engineering teams.
• Oversee standalone Haylo EHR campaign execution with the vendor.
• Coordinate launch beta tests to validate data passbacks and reduce friction.
• Author end‑to‑end SOPs across departments for product launches.
• Own final operational sign‑offs for product launches with cross‑functional teams.
• Define metrics tracking and Looker dashboards to evaluate new products.
• Serve as product SME and support Account Management during live campaigns.

Skills

Media planning

Programmatic

Commercial operations

Cross-functional collaboration

SOP writing

Education

Bachelor's degree or higher

Tools

Campaign Manager 360

Sizmek

Innovid

Google/Adobe DSPs

Looker dashboards

Excel

PowerPoint

Job description

Haymarket Media, Inc. in New York, NY seeks a Programmatic Activation Specialist to join the Commercial Operations team on a hybrid schedule, three days in office per week.

The role serves as a liaison between the programmatic Haylo team, sales reps, clients and technology partners, leveraging deep product knowledge and strong organizational skills to drive operational excellence. The candidate will translate business goals into product requirements, coordinate cross‑functional workflows, and