Programmatic Activation Specialist

Haymarket-Media-1; City of Niagara Falls (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Haymarket Media, Inc. in New York, NY seeks a Programmatic Activation Specialist to join the Commercial Operations team on a hybrid schedule, three days in office per week.

The role serves as a liaison between the programmatic Haylo team, sales reps, clients and technology partners, leveraging deep product knowledge and strong organizational skills to drive operational excellence. The candidate will translate business goals into product requirements, coordinate cross‑functional workflows, and

Qualifications

• 5+ years in media planning, programmatic or commercial operations within digital media or publishing.
• Bachelor’s degree or higher in a related field.
• Familiarity with media planning and ability to prepare RFP responses.
• Ability to translate business goals into product requirements and cross‑functional actions.

Responsibilities

• Maintain the Haylo Master document with best practices and FAQs.
• Project manage Haylo commercial initiatives across departments as needed.
• Collaborate on EHR proposal templates and account strategy templates.
• Lead the operationalization lifecycle of Haylo product creation with cross‑dept workflows.
• Translate business goals into formal product requirements for development.
• Act as liaison between commercial sales leadership and the Development/Engineering teams.
• Oversee standalone Haylo EHR campaign execution with the vendor.
• Coordinate launch beta tests to validate data passbacks and reduce friction.
• Author end‑to‑end SOPs across departments for product launches.
• Own final operational sign‑offs for product launches with cross‑functional teams.
• Define metrics tracking and Looker dashboards to evaluate new products.
• Serve as product SME and support Account Management during live campaigns.

Skills

Media planning

Programmatic

Commercial operations

Cross-functional collaboration

SOP writing

Education

Bachelor's degree or higher

Tools

Campaign Manager 360

Sizmek

Innovid

Google/Adobe DSPs

Looker dashboards

Excel

PowerPoint

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Programmatic Activation Specialist

Full Time New York, NY, US

Salary Range: $70,000.00 To $80,000.00 Annually

Programmatic Activation Specialist

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Activation Specialist is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of and non-endemic programmatic opportunities. The Programmatic Activation Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to serve as an operational subject matter expert on Haylo products.

Programmatic Activation Specialist

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Activation Specialist is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of and non-endemic programmatic opportunities. The Programmatic Activation Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to serve as an operational subject matter expert on Haylo products.

Responsibilities

• Maintain our corporate programmatic Haylo Master document that defines best practices, guidelines, and corporate responses to FAQs

• Operationally project manage Haylo commercial initiatives as needed across MCG and BMG

• Collaborate with MCG pre-sale Media Strategy team on Haylo EHR proposal templates and BMG Account Strategy team on all Haylo proposal templates

• Lead the corporate commercial operationalization lifecycle of Haylo product creation, ensuring all milestones are supported by robust cross-departmental workflows that are aligned up and clearly documented

• Partner with commercial sales leadership to translate business goals into formal product requirements to be communicated to departments involved in product development

• Act as the primary liaison between commercial sales leadership and the Development/Engineering team for the creation of Haylo products, and translating complex technical deliverables into clear operational requirements/steps for the teams involved in execution, while ensuring that the product build remains strictly aligned with commercial objectives

• Oversee all standalone Haylo EHR campaign execution as the internal account manager, coordinating directly with our EHR vendor

• Coordinate launch beta tests to validate data passbacks and eliminate friction points

• Author end-to-end Haylo Standard Operating Procedures across all departments involved in execution to ensure every team understands its role before a product goes live and that divisional stakeholder sign-off has been obtained

• Own the final operational sign-off across departmental leaders for product launch, ensuring readiness through disciplined cross-functional testing, SOP validation, and comprehensive training for execution teams

• Spearhead the definition of metric tracking/Looker dashboards needed to collaborate with BI team to build capture necessary data to evaluate the performance of the new products

• Serve as product subject matter expert and support the Account Management team during initial execution of live campaigns

Skills and Requirements

• 5+ years of experience in media planning, programmatic or commercial operations within digital media or publishing, healthcare media experience a plus

• Bachelor’s degree or higher in a related field of study.

• Familiarity with media planning and ability to prepare RFP proposal responses a plus

• Seeks out partnerships across the organization to test new ideas and grow the business

• Ability to understand sales goals and converse comfortably with technical stakeholders, including digital campaign mechanics, ad server setups, and data passbacks.

• Exceptional written communication skills with a focus on writing clear, structured SOPs, and workflow diagrams.

• Demonstrated hands‑on experience in structuring cross-functional testing procedures, managing bug feedback loops, and holding teams accountable to operational quality standards

• Strong knowledge of leading DSP platforms like Google, Xandr, Adobe, DeepIntent, Proclivity, Pulsepoint, etc and programmatic trading and ad delivery.

• Familiarity with Advertising Research and Verification vendors like DoubleVerify, Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.

• Familiarity with third‑party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of display and video ad serving concepts (i.e. VAST and VPAID)

• Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner

• Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools

What We Offer

• A competitive compensation