Hybrid Programmatic Activation Lead (NYC)

Haymarket; Northern, New York (KY, NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Health plans

401(k) matching

Life insurance

Commuter benefits

Tuition reimbursement

Training opportunities

Work from anywhere

Job summary

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team in New York, NY. This hybrid role requires three in-office days per week as needed.

The ideal candidate will liaise between the programmatic Haylo team, sales reps, clients, and tech partners, leveraging expertise in Haylo product offerings and programmatic advertising. Strong project management and analytical skills are essential.

Qualifications

• Bachelor’s degree or higher in a related field of study.
• 5+ years of experience in media planning, programmatic or commercial operations.
• Familiarity with media planning and ability to prepare RFP proposal responses.
• Seeks out partnerships across the organization to test new ideas and grow the business.
• Ability to understand sales goals and converse with technical stakeholders.

Responsibilities

• Maintain our corporate programmatic Haylo Master document with best practices and FAQs.
• Operationally project manage Haylo commercial initiatives across MCG and BMG
• Collaborate on Haylo proposal templates with pre-sale and Account Strategy teams
• Lead the corporate commercial operationalization lifecycle of Haylo product creation
• Translate business goals into formal product requirements across departments
• Act as liaison between commercial sales leadership and Development/Engineering for Haylo products
• Oversee standalone Haylo EHR campaign execution with the EHR vendor
• Coordinate launch beta tests to validate data passbacks and reduce friction
• Author end-to-end Haylo SOPs across departments before live product launches
• Own final operational sign-off across leaders for product launches
• Define metrics tracking and Looker dashboards with BI team

Skills

Media planning

Programmatic

Analytical skills

Project management

Communication

Excel

PowerPoint

Client liaison

Education

Bachelor's degree in related field

Tools

Google DSP

Xandr

Adobe

DeepIntent

Proclivity

Pulsepoint

Job description

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team in New York, NY. This hybrid role requires three in-office days per week as needed.

The ideal candidate will liaise between the programmatic Haylo team, sales reps, clients, and tech partners, leveraging expertise in Haylo product offerings and programmatic advertising. Strong project management and analytical skills are essential.