Programmatic Media Manager: Drive Data-Driven Campaigns

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Significant paid time off

Employee discounts

Mental health days

Job summary

WPP Media in New York is seeking a Manager, Programmatic to lead the development and execution of advanced programmatic media plans. You will own client strategy, oversee day-to-day implementation, and mentor junior team members in a fast-paced, data-driven environment.

The role requires partnering with planners, investment, operations and analytics teams, translating objectives into activation strategies, and presenting performance insights to senior stakeholders.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with other databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimised towards relevant objectives and KPIs.
• Develop strong working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
• Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Skills

Programmatic advertising

Advanced Excel

Data analysis

Presentation skills

Mentoring / management

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent

Tools

DV360

The Trade Desk

SQL / other DSPs

Job description

WPP Media in New York is seeking a Manager, Programmatic to lead the development and execution of advanced programmatic media plans. You will own client strategy, oversee day-to-day implementation, and mentor junior team members in a fast-paced, data-driven environment.

The role requires partnering with planners, investment, operations and analytics teams, translating objectives into activation strategies, and presenting performance insights to senior stakeholders.