Associate Director, 360 Planning & Strategy

WPP Media; Los Angeles (CA); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in Los Angeles is seeking an Associate Director of Planning to supervise all implementation needs and coordinate with client teams and agency planning groups. You will lead global marketing collaboration, manage staffing, and ensure integration of work across creative and media finales.

You will provide strategic rigor to ideas and oversee 360 media planning, balancing client expectations with media performance across channels.

Qualifications

• Bachelor’s degree in advertising, marketing, business, or communications or equivalent experience.
• 5–8 years in account planning or related media/communications planning.
• Experience leading teams and managing multiple assignments.
• Excellent strategic and quantitative skills.
• Experience presenting to senior-level clients.
• Experience across digital and traditional channels.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversees objectives, strategies, plans and presentations development.
• Interprets competitive and research data for the team.
• Trains and evaluates Supervisors, Managers and Associates.
• Acts as liaison between internal teams and partner vendors to ensure media performance.
• Understands target audiences and wider communications environment.
• Package strategic frameworks and engagement ideas for client presentations.
• Contribute to selling strategies and client impact.

Skills

Client relationship management

Strategic thinking

Team leadership

Senior-level client presentation

Cross-disciplinary collaboration

Quantitative analysis

Research interpretation

Facilitation of ideation sessions

Digital media planning

Communication skills

Education

Bachelor’s degree in advertising, marketing, business administration, and communications

Tools

Desktop research tools

Job description

WPP Media in Los Angeles is seeking an Associate Director of Planning to supervise all implementation needs and coordinate with client teams and agency planning groups. You will lead global marketing collaboration, manage staffing, and ensure integration of work across creative and media finales.

You will provide strategic rigor to ideas and oversee 360 media planning, balancing client expectations with media performance across channels.