Senior Associate, Programmatic

Wppmedia; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will gain exposure to digital media technologies, publishers, and programmatic strategies, and may manage entry-level team members.

Responsibilities include building audiences, sourcing inventory, and optimizing campaigns across DV360 and DSPs while maintaining reports and stakeholder communication. A Bachelor's degree and 1+ years in related areas are required.

Qualifications

• Bachelor's degree or equivalent experience in business, analytics, marketing, communications or advertising.
• 1+ years in programmatic, paid search, paid social, ad operations, digital analytics or planning.
• Familiarity with major programmatic platforms.
• Proficient in Microsoft Excel; strong analytical and quantitative abilities.

Responsibilities

• Translate client objectives into programmatic activation strategies (audiences, inventory opportunities).
• Manage campaigns in DV360, The Trade Desk, and other DSPs; ensure pacing and KPI optimization.
• Own budgets, billing, and trafficking of campaigns.
• Maintain reports and perform ad-hoc analysis to identify opportunities for improvement.
• Collaborate with broader digital account teams (planning, investment, operations, analytics).
• Work with publishers to implement and optimize programmatic deals for quality inventory.
• Develop technical skills with Ad Servers, DMPs and Third-Party Verification tools.
• Train and mentor entry-level team members.

Skills

Programmatic familiarity

Excel

Analytical skills

Verbal & written communication

Education

Bachelor's degree or equivalent

Tools

Excel

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Key Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
• Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

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