Programmatic Media Architect | Cross-Channel Growth Leader

PMG; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Professional development

Generous time off

Parental leave

Healthcare

Pet insurance

Commuter benefits

Volunteering hours

AI tools & training

Job summary

PMG is seeking a seasoned Programmatic Lead to shape and execute strategic programmatic campaigns across multiple channels in the United States. You will manage full-funnel planning, optimization, and performance analysis while collaborating with senior stakeholders to align media strategies with client goals.

Ideal candidates bring 4+ years in digital media and programmatic advertising, strong video/CTV experience, proficiency in Excel and SQL, and a passion for mentoring junior team members.

Qualifications

• 4+ years of experience in digital media and programmatic advertising.
• Intermediate expertise in analytics, programmatic advertising, and marketing metrics.
• Heavy video background with programmatic video, Connected TV, and YouTube campaign management.
• Proficient in Excel and SQL for data-driven reporting.

Responsibilities

• Shape the strategic vision for programmatic campaigns aligned with PMG's integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

Skills

Digital media

Programmatic advertising

Analytics

Marketing metrics

Video advertising

Education

Bachelor's degree or equivalent

Tools

Excel

SQL

Job description

PMG is seeking a seasoned Programmatic Lead to shape and execute strategic programmatic campaigns across multiple channels in the United States. You will manage full-funnel planning, optimization, and performance analysis while collaborating with senior stakeholders to align media strategies with client goals.

Ideal candidates bring 4+ years in digital media and programmatic advertising, strong video/CTV experience, proficiency in Excel and SQL, and a passion for mentoring junior team members.