Programmatic Media Lead, Acquisition & Growth

Prime Video & Amazon MGM Studios; Culver City (CA); On-site; USD 109,000 - 160,000; Full time

Job summary

Prime Video is seeking a talented Media Manager to lead the paid media strategy across programmatic digital channels. You will own channel level objectives to maximize marketing investments, driving brand equity, engagement, and subscriber acquisition.

You will collaborate with Prime Video paid media marketers and Central Amazon teams, translating performance data into actionable insights. Reporting to the Manager of Paid Media Launch Management, you will scale opportunities globally and educate

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Experience in marketing or marketing research.

Responsibilities

• Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
• Serve as programmatic performance marketing lead, properly communicating and evangelizing winning programmatic strategies, processes, platform execution, trading techniques and industry related topics.
• Develop key programmatic initiatives across DSPs to drive strategic use cases and deliver results; implement and maintain playbook that can scale globally.
• Manage external partner relationships and identify new programmatic opportunities for testing; ensure seamless execution of campaigns.
• Own day to day relationships with Prime Video programmatic buyers and decision makers, driving stakeholders to provide insightful media plans.
• Facilitate and communicate extensive analysis and insights of campaigns and experiments, and make actionable recommendations to senior leadership.
• Conduct thorough campaign analyses and assemble cross-partner reiterations or contradictions based on performance data.

Skills

Marketing strategy

Data analysis

Excel

Tableau

Campaign management

Tools

Excel

Tableau

Programmatic platforms

Job description

Prime Video is seeking a talented Media Manager to lead the paid media strategy across programmatic digital channels. You will own channel level objectives to maximize marketing investments, driving brand equity, engagement, and subscriber acquisition.

You will collaborate with Prime Video paid media marketers and Central Amazon teams, translating performance data into actionable insights. Reporting to the Manager of Paid Media Launch Management, you will scale opportunities globally and educate