Principal, Integrated Media & Programmatic Strategy

PMG; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Healthcare

Annual Bonus

Hybrid work model

Job summary

PMG seeks a Principal in Integrated Media to drive strategy for premier accounts across Programmatic, CTV, OTT, and brand media. You’ll shape roadmaps, guide investments, and apply advanced data to audience activation and measurement.

You will mentor teams, partner with regional teams to scale practices, and influence executive decision-making with innovative media thinking and enterprise-level standards.

Qualifications

• Bachelor’s degree or equivalent in marketing, advertising, or related field.
• Proven leadership of large, complex media programs with strategic vision.
• Deep Programmatic expertise across CTV/OTT, online video, and brand media.

Responsibilities

• Lead integrated media strategy for large accounts with cross-channel ownership.
• Translate business objectives into actionable media strategies and roadmaps.
• Advise senior clients and align senior stakeholders on opportunities and tradeoffs.
• Develop audience activation and measurement plans using first-, second-, third-party data.

Skills

Leadership

Programmatic

Media strategy

Measurement & attribution

Client advisory

Mentoring

Education

Bachelor’s degree

Tools

DV360

Google Ads

Adobe Analytics

Job description

PMG seeks a Principal in Integrated Media to drive strategy for premier accounts across Programmatic, CTV, OTT, and brand media. You’ll shape roadmaps, guide investments, and apply advanced data to audience activation and measurement.

You will mentor teams, partner with regional teams to scale practices, and influence executive decision-making with innovative media thinking and enterprise-level standards.