Programmatic Marketing Architect

AAA Auto Club Enterprises; Costa Mesa (CA); Sur place; USD 100 000 - 133 000; Plein temps

Avantages offerts par ce poste

Health coverage

401(k) with company match and pension

Tuition assistance

Floating holidays & PTO for volunteer/

Paid parental leave

Wellness programs

Employee discounts

Résumé du poste

Auto Club Enterprises is seeking a Digital Marketing Strategist to execute enterprise programmatic strategy and align with business line strategies. You will work with Marketing, Product, and agencies to drive online usage, optimize campaigns, and deliver program reporting.

The role emphasizes cost-efficient programmatic initiatives and growth of online sales and member satisfaction. You will manage budgets, optimize campaigns across DSPs, and collaborate with cross-functional teams to achieve

Qualifications

• Bachelor's in Marketing preferred.
• 4-6 years hands-on, non-internship experience in programmatic media buying, campaign management, and optimization.
• Hands on experience with at least one major DSP; DV360 and Amazon DSP experience preferred.
• Excellent communication, interpersonal and leadership skills.
• Experience activating and managing campaigns across CTV, OLV, Display, YouTube, and Audio.
• Experience with competitive analysis, running brand lift studies and developing strategic plans.
• Manage outside vendors and agencies relationships.
• Must be a self-starter and enjoy working in a fast-paced team environment.
• Time management and prioritization skills.

Responsabilités

• Develop strategy and implement programmatic marketing programs, continually optimizing programs for cost-efficiency.
• Evaluate and optimize to increase profitability of the online channel; establish department policies and procedures.
• Oversee budget development and monitoring and aim for household penetration growth.
• Meet or exceed business goals for programmatic programs and for online visits and transactions; drive web content improvements.
• Monitor campaign delivery and optimize media against campaign goals; report on programmatic performance.

Connaissances

Programmatic media buying

Campaign management

Optimization

Communication skills

Leadership

Time management

Formation

Bachelor's Marketing degree

Outils

DV360

Amazon DSP

Description du poste

Auto Club Enterprises is seeking a Digital Marketing Strategist to execute enterprise programmatic strategy and align with business line strategies. You will work with Marketing, Product, and agencies to drive online usage, optimize campaigns, and deliver program reporting.

The role emphasizes cost-efficient programmatic initiatives and growth of online sales and member satisfaction. You will manage budgets, optimize campaigns across DSPs, and collaborate with cross-functional teams to achieve