Programmatic Marketing Associate — Growth & Optimization

ACSC Auto Club Of Southern Calif; United States; On-site; USD 86,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match and pension

Tuition assistance

Floating holidays and volunteer PTO

Paid parental leave

Wellness programs

Employee discounts

Job summary

Auto Club Enterprises seeks an Associate Digital Marketing Strategist to support programmatic planning, execution, optimization, and management across channels such as CM360, DV360, CTV, OLV, YouTube, Display, and Audio. The role focuses on trafficking, QA, and performance measurement.

The team collaborates with media planning, analytics, and creative to optimize budgets, channel mixes, and lifetime value. Strong communication and hands-on CM360 experience are essential.

Qualifications

• Bachelors Marketing preferred.
• 2–3 years of ad operations experience with hands-on CM360 trafficking.
• Direct experience with CTV, Online Video, Display and Streaming Audio.
• DV360 campaign optimization experience.
• Strong understanding of digital ad ecosystem including online & offline tracking.
• Experience supporting execution and monitoring programmatic budgets.
• Effective communicator with ability to convey complex concepts clearly.

Responsibilities

• Develop programmatic plans, execution, optimizations and measurement strategies across programmatic campaigns.
• Manage CM360 ad trafficking across channels; ensure creatives launch on time and tags are exported as needed.
• QA CM360 placements, tracking, and trafficking setups before launch.
• Meet or exceed monthly and annual sales goals.
• Support Multi-Channel Campaign Management in DV360 across channels; manage day-to-day pacing and optimization.
• Use insights to improve lifetime value and performance.
• Collaborate with media planning to optimize budgets and channel mixes.
• Measure and track KPIs and present findings to senior leadership.
• Coordinate with ad ops/technical teams for robust tracking across channels.

Skills

Ad operations

DV360 optimization

Competitive analysis

Effective communicator

Presentation skills

Spreadsheet skills

Education

Bachelor's in Marketing

Tools

MS Office

Google Docs

SharePoint

Job description

Auto Club Enterprises seeks an Associate Digital Marketing Strategist to support programmatic planning, execution, optimization, and management across channels such as CM360, DV360, CTV, OLV, YouTube, Display, and Audio. The role focuses on trafficking, QA, and performance measurement.

The team collaborates with media planning, analytics, and creative to optimize budgets, channel mixes, and lifetime value. Strong communication and hands-on CM360 experience are essential.