Strategic Digital Marketing Lead: Testing, UX, Ads

AAA Auto Club Enterprises; Costa Mesa (CA); On-site; USD 100,000 - 133,000; Full time

Benefits offered by this job

Health coverage for medical, dental,,

401(K) saving plans with company match

Tuition assistance

Floating holidays and PTO

Paid parental leave

Wellness programs

Employee discounts

Job summary

AAA Auto Club Enterprises seeks a Digital Marketing Strategist to lead integrated digital marketing initiatives across Auto, Home, and Life Insurance campaigns. You will drive strategic testing, optimize user journeys, and manage ad operations and technology partnerships.

You will collaborate with marketing, creative, analytics, and technology teams to define objectives, track performance, and deliver measurable improvements.

Qualifications

• Bachelor’s degree in marketing, business, communications, digital media, or a related field.
• 3+ years of experience in digital marketing and campaign management.
• Experience with A/B and multivariate testing programs.
• Experience coordinating integrated campaigns and cross-functional projects.

Responsibilities

• Lead strategic testing roadmap aligned with marketing and business priorities.
• Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
• Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
• Coordinate tests from concept through launch, analysis, and recommendations.
• Translate test results into actionable insights to inform future campaigns and digital experiences.
• Maintain visibility into testing priorities, results, learnings, and next steps.
• Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability and conversion.
• Identify pain points and opportunities to strengthen end-to-end digital experiences.
• Coordinate web and UX initiatives, including requirements, content updates, testing, QA, and launch readiness.
• Partner with teams to translate business and customer needs into digital solutions.
• Ensure digital experiences align with campaign objectives, brand standards, and measurement requirements.
• Coordinate paid media execution across search, social, programmatic, display, and video.
• Manage ad operations including campaign setup, trafficking, tracking, and launch readiness.
• Support pixels, tags, URLs, and conversion tracking implementation and validation.
• Troubleshoot campaign delivery, tracking, and landing-page issues.
• Identify opportunities to improve marketing tech utilization and workflows.

Skills

Digital marketing

A/B testing

UX optimization

Web analytics

Cross-functional collaboration

Campaign management

Education

Bachelor’s degree in marketing, business, communications, digital media, or a related field

Tools

Monday.com

Google Analytics

Tag Manager

Job description

AAA Auto Club Enterprises seeks a Digital Marketing Strategist to lead integrated digital marketing initiatives across Auto, Home, and Life Insurance campaigns. You will drive strategic testing, optimize user journeys, and manage ad operations and technology partnerships.

You will collaborate with marketing, creative, analytics, and technology teams to define objectives, track performance, and deliver measurable improvements.