Programmatic Audience Media Planner (Hybrid)

Razorfish; Chicago (IL); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid time off (PTO)

Medical/dental/vision benefits

401(k) plan with company matching

Hybrid work schedule

Job summary

Razorfish is seeking a data-driven Media Planner to join our Chicago team. You will partner with Audience, Programmatic, Analytics, and Media units to build audience-first strategies, develop data-driven targeting, and drive measurable outcomes for multiple brands.

The role requires 2–4 years in media planning, strong audience segmentation skills, and proficiency with Excel. This is a hybrid position with an average of 4 days in-office per week in Chicago.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2–4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• Strong experience with audience segmentation, development, and strategy.
• Solid understanding of programmatic media, DSPs, and audience activation.
• Proficiency with Excel and data-driven audience recommendations.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Maintain and organize campaign materials in the team repository.
• Handle daily campaign maintenance and tracking questions.
• Assist in developing client-facing campaign performance reports.
• Contribute to inventory assessments and proposals for new opportunities.
• Manage delivery of creative assets, insertion orders, and campaign documentation.
• Traffic campaign tags into ad exchanges and run QA for implementation.

Skills

Audience strategy

Programmatic media

Audience development

Client facing

Data-driven recommendations

Education

Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

Tools

Yahoo DSP

DV360

The Trade Desk

Job description

Razorfish is seeking a data-driven Media Planner to join our Chicago team. You will partner with Audience, Programmatic, Analytics, and Media units to build audience-first strategies, develop data-driven targeting, and drive measurable outcomes for multiple brands.

The role requires 2–4 years in media planning, strong audience segmentation skills, and proficiency with Excel. This is a hybrid position with an average of 4 days in-office per week in Chicago.