Hybrid Data-Driven Media Planner: Audience & Programmatic

Razorfish, Inc.; Michigan; Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid Family Care

Adoption, Surrogacy & Fertility help

Pet adoption support

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Razorfish is seeking a data-driven Media Planner to join our hybrid team in the United States. You will work closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting recommendations that drive measurable business outcomes across multiple brands.

The role emphasizes hands-on optimization, audience development, and collaboration with cross-functional partners to deliver impactful campaigns and insights.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign‑specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Skills

Audience segmentation

Audience development

Programmatic planning

Data-driven recommendations

Strong communication

Excel

Education

Bachelor’s degree or higher in Marketing/Advertising/Business

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

Nielsen

LiveRamp

Job description

Razorfish is seeking a data-driven Media Planner to join our hybrid team in the United States. You will work closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting recommendations that drive measurable business outcomes across multiple brands.

The role emphasizes hands-on optimization, audience development, and collaboration with cross-functional partners to deliver impactful campaigns and insights.