Hybrid Media Planner: Data-Driven Audience & Programmatic

Publicis Groupe ANZ; Michigan; Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid family care

Adoption/fertility support

Pet adoption support

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to craft audience-first strategies and data-driven targeting across multiple brands.

This hybrid role requires an average of 4 days/week in office. Compensation ranges and benefits support a strong rewards package for U.S. employees.

Qualifications

• 2-4 years of experience in Media Planning or related field.
• Experience with audience segmentation and strategy.
• MUST HAVE: Yahoo DSP, DV360, The Trade Desk.
• Proficiency in Excel and Office Suite.

Responsibilities

• Execute and optimize online media campaigns for agency clients.
• Lead audience development and segmentation initiatives.
• Analyze campaign performance to inform future planning.
• Present insights and strategic recommendations to clients and stakeholders.
• Manage campaign assets, tagging, and QA processes.
• Support in development of client-facing reports and proposals.

Skills

Audience strategy

Programmatic planning

Excel

Client communication

Data-driven recommendations

Media planning basics

Independent work

Education

Bachelor's degree or higher in marketing/advertising/business

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Job description

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will partner with Audience, Programmatic, Analytics, and Media teams to craft audience-first strategies and data-driven targeting across multiple brands.

This hybrid role requires an average of 4 days/week in office. Compensation ranges and benefits support a strong rewards package for U.S. employees.