Data-Driven Media Planner: Audience Strategy

Publicis Groupe; Miami, Northern (FL, KY); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Work from home flexibility

401(k) plan

Medical/dental/vision insurance

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish, a Publicis Groupe agency, is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will collaborate with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting across multiple brands.

This hybrid role requires about 4 days/week in office; compensation ranges reflect US market rates and includes comprehensive benefits.

Qualifications

• Bachelor’s degree in marketing, advertising, business, or related field.
• 2–4 years in Media Planning, Audience Strategy, or related field.
• Strong experience with audience segmentation, audience development, and audience strategy.
• Must have experience with Yahoo DSP, DV360 and The Trade Desk.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.
• Demonstrate diligence and adherence to programmatic best practices throughout the lifecycle.
• Maintain and organize campaign materials in the team repository.
• Handle daily campaign maintenance and tracking inquiries.
• Assist in developing client-facing campaign performance reports.
• Contribute to inventory assessment and proposals for new opportunities.
• Manage delivery of creative assets and campaign documentation for launches.
• Traffic campaign tags into ad exchange environments.
• Run QA to ensure accurate implementation, pacing and performance.

Skills

Audience strategy

Programmatic planning

Data-driven recommendations

Client-facing communication

Analytical thinking

Education

Bachelor’s degree or higher

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Job description

Razorfish, a Publicis Groupe agency, is seeking a data-driven Media Planner with a strong foundation in audience strategy and programmatic media. You will collaborate with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting across multiple brands.

This hybrid role requires about 4 days/week in office; compensation ranges reflect US market rates and includes comprehensive benefits.