Programmatic Audience Media Planner (Hybrid)

Razorfish; Atlanta (GA); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Hybrid work schedule

Wellness programs

401k plan

Paid time off

Job summary

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media to partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting.

This hybrid role requires about 4 days per week in office; compensation range is USD 60,800.00 to USD 80,000.00 annually, reflecting experience and region.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 2–4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
• MUST HAVE: Experience with Yahoo DSP, DV360, The Trade Desk (MIN 2 OF THE 3)

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns).
• Lead audience development, segmentation, and audience management initiatives across brands.
• Conduct audience overlap analyses and identify optimization opportunities.
• Partner with Programmatic teams to create audience activation and targeting strategies.
• Translate audience data and consumer insights into actionable recommendations.
• Analyze campaign and audience performance to inform future planning.
• Present audience insights and strategic recommendations to clients and internal stakeholders.

Skills

Media Planning

Audience Strategy

Programmatic Planning

Client-facing Communication

Data-driven Recommendations

Education

Bachelor’s degree or higher

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

LiveRamp

Job description

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media to partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting.

This hybrid role requires about 4 days per week in office; compensation range is USD 60,800.00 to USD 80,000.00 annually, reflecting experience and region.