Audience-First Media Planner (Hybrid)

Razorfish; Miami (FL); Hybrid; USD 61,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Health/Wellness benefits

Hybrid work arrangement

Job summary

Razorfish in Miami seeks a data-driven Media Planner with a strong foundation in audience strategy, programmatic media, and audience development. You’ll partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting.

This hybrid role requires on-site work four days per week. You will translate insights into actionable recommendations, manage campaigns end-to-end, and present results to clients and internal teams.

Qualifications

• Degree or higher in marketing/advertising/business or equivalent.
• 2–4 years in Media Planning, Audience Strategy, or related field.
• Experience with audience segmentation and programmatic media.
• Strong Excel and data-driven decision making.
• Proven client-facing communication and presentation skills.

Responsibilities

• Execute and optimize online media campaigns for agency clients.
• Lead audience development and segmentation initiatives across brands.
• Conduct audience overlap analyses and identify opportunities.
• Partner with Programmatic teams for activation strategies.
• Translate data insights into actionable recommendations.
• Analyze campaign performance to inform planning.
• Present insights and recommendations to clients and internal teams.
• Maintain campaign materials and QA processes end-to-end.
• Prepare client-facing performance reports and proposals.

Skills

Audience strategy

Programmatic media

Audience development

Data-driven insights

Client facing

Excel

Presentation skills

Digital advertising

Education

Bachelor's degree or higher in marketing/advertising/business/economics

Tools

Yahoo DSP

DV360

The Trade Desk

MRI

Comscore

Nielsen

LiveRamp

Epsilon

Job description

Razorfish in Miami seeks a data-driven Media Planner with a strong foundation in audience strategy, programmatic media, and audience development. You’ll partner with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies and data-driven targeting.

This hybrid role requires on-site work four days per week. You will translate insights into actionable recommendations, manage campaigns end-to-end, and present results to clients and internal teams.