Programmatic Analytics & Yield Specialist

Roku, Inc.; New York, Northern (NY, KY); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. in New York seeks an Inventory Optimization Analyst to join the Revenue Operations team.

You will own analytics to maximize yield on Roku's programmatic ad platform and partner with Sales, Ad Ops, Finance, and Product to drive forecasting and tooling. The role emphasizes hands-on data work, reporting, and building scalable solutions, with opportunities to influence product decisions and strategy in a fast-paced, hybrid-friendly environment.

Qualifications

• 4+ years of experience in digital advertising, inventory, revenue operations, data analytics, finance, or business analysis.
• Familiarity with ad tech terminology and landscape; experience with DSPs, SSPs, ad servers, and DMPs; OTT/CTV a plus.
• Excellent command of Excel; strong SQL and working with large datasets.
• Experience creating reports with data visualization tools like Tableau or Looker.
• Analytical, project management, and detail-oriented.
• Self-starter, able to work autonomously in a fast-paced environment.

Responsibilities

• Develop and maintain understanding of Roku's programmatic ad ecosystem and partners; recommend updates to increase yield.
• Analyze programmatic stack from bid level to impressions and spend patterns; inform stakeholders of trends.
• Facilitate troubleshooting by identifying and using reports to raise issues quickly.
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business; automate routine analysis where possible.
• Collaborate with Product Management to develop tools addressing inventory management across direct and programmatic transactions.
• Work with Sales, Ad Operations, and Finance to align programmatic strategies with broader business objectives.
• Monitor and analyze KPIs for programmatic campaigns; provide updates and optimization recommendations.
• Communicate findings through dashboards, presentations, and ad-hoc reports.
• Stay informed of industry trends and competitive developments to identify growth opportunities.

Skills

Programmatic advertising

Yield optimization

Data analysis

SQL

Excel

Tableau/Looker

Tools

Tableau

Looker

Job description

Roku, Inc. in New York seeks an Inventory Optimization Analyst to join the Revenue Operations team.

You will own analytics to maximize yield on Roku's programmatic ad platform and partner with Sales, Ad Ops, Finance, and Product to drive forecasting and tooling. The role emphasizes hands-on data work, reporting, and building scalable solutions, with opportunities to influence product decisions and strategy in a fast-paced, hybrid-friendly environment.