Programmatic Analytics & Strategy Lead - Hybrid

Zeta Global; New York (NY); Hybrid; USD 122,000 - 149,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock PurchasePlan

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global in New York, NY is hiring a Manager, Programmatic Analytics and Strategy to provide actionable insights to external customers and internal teams. The role involves handling priority accounts, designing measurement frameworks, and driving testing initiatives.

The successful candidate will shape analytics and media strategy narratives, consult with clients on marketing programs, and lead end-to-end QBR processes with stakeholders. Telecommuting up to 2 days per week is available.

Qualifications

• Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.

Responsibilities

• Handle priority accounts and media and analytics strategy.
• Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.
• Shape the analytics and media strategy narrative for client engagements.
• Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
• Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.
• Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
• Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
• Review performance of models across revenue, performance, and pacing. Identify opportunities and flagging risks proactively.
• Develop measurement tools and solutions that advance the team’s analytical capabilities.
• Use experience in digital media strategy and programmatic analytics for consumer marketing.
• Use experience pulling and synthesizing audience insights reports.

Skills

Programmatic analytics

Storytelling

Marketing analytics

Python

SQL

A/B testing

Cohort analysis

Education

Bachelor's degree in Marketing Intelligence/Marketing/Mathematics/Statistics

Tools

Python

SQL

Cursor

Microsoft PowerPoint

Microsoft Excel

Tableau

MTA

MMM

Incrementality

A/B Testing

Audience Segmentation

Cohort Analysis

Job description

Zeta Global in New York, NY is hiring a Manager, Programmatic Analytics and Strategy to provide actionable insights to external customers and internal teams. The role involves handling priority accounts, designing measurement frameworks, and driving testing initiatives.

The successful candidate will shape analytics and media strategy narratives, consult with clients on marketing programs, and lead end-to-end QBR processes with stakeholders. Telecommuting up to 2 days per week is available.