Programmatic Analytics & Strategy Manager - Hybrid, Equity

zetaglobal; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock PurchasePlan

Employee Discounts, Virtual Wellness,

Pet Insurance

And more!!

Job summary

Zeta Global Corp in New York City is seeking a Manager, Programmatic Analytics and Strategy to provide actionable insights to external customers and internal teams. The role includes handling priority accounts, designing measurement frameworks, and shaping the analytics narrative for client engagements.

Remote flexibility includes the option to telecommute 2 days per week. Requires a Bachelor's degree in Marketing Intelligence, Marketing, Mathematics, or Statistics plus 2 years of experience.

Qualifications

• Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics or Statistics.
• 2 years of experience in the offered job or a similar occupation.

Responsibilities

• Handle priority accounts and media and analytics strategy.
• Design measurement frameworks and drive testing initiatives (brand lift, incrementality, A/B).
• Shape analytics and media strategy narrative for client engagements.
• Consult with clients on marketing programs across online channels, translating challenges into analytics.

Skills

Python

SQL

Cursor

PowerPoint

Excel

Tableau

MTA

MMM

A/B Testing

Audience Segmentation

Cohort Analysis

Education

Bachelor’s degree in Marketing Intelligence, Marketing, Mathematics or Statistics

Tools

Tableau

PowerPoint

Excel

MTA

MMM

Job description

Zeta Global Corp in New York City is seeking a Manager, Programmatic Analytics and Strategy to provide actionable insights to external customers and internal teams. The role includes handling priority accounts, designing measurement frameworks, and shaping the analytics narrative for client engagements.

Remote flexibility includes the option to telecommute 2 days per week. Requires a Bachelor's degree in Marketing Intelligence, Marketing, Mathematics, or Statistics plus 2 years of experience.