Programmatic Activation Lead (Hybrid/Remote)

Zeta Global; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision coverage

Employee Equity

Discounts & Wellness programs

Job summary

Zeta Global, NY-based AI-powered marketing cloud, is seeking a hands-on programmatic media trader to manage campaign portfolios across DSPs. You will deploy budgets, optimize in-platform, and collaborate with Client Success and Analytics teams to meet client goals.

The role offers hybrid or remote work depending on location, with a focus on attention to detail, strong Excel skills, and knowledge of major DSPs like Xandr, DV360, The Trade Desk, or Amazon DSP.

Qualifications

• 1-2 years hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP
• Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
• Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
• Demonstrated track record of effectively optimizing to goals
• Understanding of auction mechanics, supply, and the broader programmatic ecosystem
• Demonstrated analytical ability and an extreme attention to detail
• High proficiency in MS Excel

Responsibilities

• Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
• Partner with Client Success and Analytics teams to align client needs with our media approach.
• Ensure minimal errors in tagging, targeting, and pacing.
• Consistently exceed campaign objectives while identifying margin expansion opportunities.
• Provide clear optimization notes and forward-looking guidance to internal and client partners.
• Master internal systems and tools for order management and internal communications.

Skills

DSP platforms experience

Media trading

Analytical skills

Excel proficiency

Attention to detail

Tools

CM360

Rich media vendors

Site pixels

Web debugging tools

MS Excel

Job description

Zeta Global, NY-based AI-powered marketing cloud, is seeking a hands-on programmatic media trader to manage campaign portfolios across DSPs. You will deploy budgets, optimize in-platform, and collaborate with Client Success and Analytics teams to meet client goals.

The role offers hybrid or remote work depending on location, with a focus on attention to detail, strong Excel skills, and knowledge of major DSPs like Xandr, DV360, The Trade Desk, or Amazon DSP.