Programmatic Analytics Lead

Roku; New York (NY); Hybrid; USD 130,000 - 145,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku in New York is seeking an Inventory Optimization Analyst to join the Revenue Operations team. You will own analytics to maximize yield across Roku's programmatic ad ecosystem, collaborating with Sales, Operations, and Product to develop tools and processes for advertising campaigns.

The role emphasizes data-driven decision making, strong communication, and the ability to balance day-to-day tasks with strategic projects in a fast-paced environment; hybrid work with in-office expectations,

Qualifications

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, and DMPs; OTT/CTV a plus.
• Excellent command of Excel, understanding of SQL and working with large datasets; experience with data visualization tools like Tableau or Looker.

Responsibilities

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem and partner integrations to maximize yield.
• Analyze the programmatic stack from bid level to impressions and spend patterns to ensure health and yield.
• Facilitate troubleshooting by identifying and using reports to raise issues quickly and efficiently.
• Leverage Roku's Big Data to produce actionable reporting and automate routine analysis where possible.
• Collaborate with Product Management to build tools addressing inventory management across direct and programmatic transactions.
• Work with Sales, Ad Operations, and Finance to align programmatic strategies with business objectives.
• Monitor KPIs for programmatic campaigns and provide regular optimization recommendations.
• Communicate findings through dashboards, presentations, and ad-hoc reports.

Skills

Analytical thinking

Communication skills

Self-starter

Project management

Cross-functional collaboration

Tools

Excel

SQL

Tableau

Looker

Job description

Roku in New York is seeking an Inventory Optimization Analyst to join the Revenue Operations team. You will own analytics to maximize yield across Roku's programmatic ad ecosystem, collaborating with Sales, Operations, and Product to develop tools and processes for advertising campaigns.

The role emphasizes data-driven decision making, strong communication, and the ability to balance day-to-day tasks with strategic projects in a fast-paced environment; hybrid work with in-office expectations,