Programmatic Advertising Strategist - Hybrid Role

Optimal; Austin (TX); Hybrid; USD 75,000 - 115,000; Full time

Benefits offered by this job

Flexible Time Off

Paid Leave for new parents

Health insurance (including dental and

Flex Spending Plan

Tuition Reimbursement

401K with company matching

Student Loan Repayment Program

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal is seeking an ambitious programmatic advertising strategist with at least 1.5 years of hands-on programmatic media management experience to join our Austin team.

You will shape and execute programmatic strategy across top platforms (DV360, The Trade Desk, Beeswax, StackAdapt), manage campaigns, allocate budgets, and collaborate with publishers and clients to deliver measurable performance and meaningful business outcomes.

Qualifications

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field.
• 1.5+ years of experience in the programmatic ecosystem, using one or more DSPs.
• Significant experience using DV360, The Trade Desk, Beeswax, or StackAdapt.
• Experience negotiating deals with publishers (Direct IO, PMP, etc.).
• Hands-on trafficking experience in an ad server – Campaign Manager 360 or similar.
• Ability to lead & execute programmatic media strategy for clients.
• Best-in-class written and verbal communication skills and client relationship skills.

Responsibilities

• Plan and allocate budgets across top performing programmatic channels and identify opportunities to test new channels.
• Develop, negotiate, and execute direct IO buys with key publishers and vendor partners.
• Manage and optimize programmatic campaigns and strive to exceed client KPIs.
• Track budgets and pacing and adjust media spend based on performance insights.
• Provide reporting and analysis using platforms like DV360, Campaign Manager 360, TheTradeDesk, StackAdapt, Microsoft PBI, & Adobe Analytics.
• Guide the creative team and test variations of creative assets.
• Identify and test new programmatic opportunities to improve performance.

Skills

Programmatic strategy

Budget management

Campaign optimization

Client relationship skills

Negotiation with publishers

Education

Bachelor's degree in business, marketing, advertising, economics, analytics

Tools

DV360

The Trade Desk

Beeswax

StackAdapt

Campaign Manager 360

Job description

Optimal is seeking an ambitious programmatic advertising strategist with at least 1.5 years of hands-on programmatic media management experience to join our Austin team.

You will shape and execute programmatic strategy across top platforms (DV360, The Trade Desk, Beeswax, StackAdapt), manage campaigns, allocate budgets, and collaborate with publishers and clients to deliver measurable performance and meaningful business outcomes.