Programmatic Campaign Manager

Tonic3; Dallas (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

VTO 16h

Equipment provided

Training budget

Job summary

Tonic3 is seeking a Programmatic Campaign Manager in Irving, TX, hybrid role (3 days in office, 2 days remote). You will execute and optimize programmatic campaigns across DSPs (DV360 focus) while safeguarding brand, delivering performance insights and reports.

You’ll collaborate with cross-functional teams, manage day-to-day campaign operations, QA setups, and assist in evaluating new AdTech features to drive business outcomes.

Qualifications

• 2–5 years of progressive hands-on programmatic media experience
• Experience running campaigns in DV360 (required)
• Strong understanding of DSPs, SSPs, ad serving and analytics
• Excellent communication and organizational skills

Responsibilities

• Execute and optimize programmatic campaigns across DSPs, including DV360
• Monitor performance daily and generate actionable reports
• Utilize AdTech/MarTech tools for setup, trafficking, tracking, and reporting
• Support vendor communications to ensure campaign operations
• Collaborate with cross-functional teams to align marketing objectives
• Perform QA checks on campaign setups and tracking
• Contribute to research and adoption of new programmatic technologies

Skills

Programmatic media execution

Campaign optimization

Analytical skills

Communication & collaboration

Attention to detail

Tools

DV360

Amazon DSP

Yahoo DSP

Job description

Position Overview:

The Programmatic Campaign Manager is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of programmatic media investments within an in-house programmatic media team. Reporting to the Group Manager, Lead Programmatic Media Strategist, you will focus on day-to-day campaign management, safeguarding our client’s brand while contributing to business outcomes and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence.

Location:

Irving, TX (Hybrid: 3 days per week in the office, 2 days remote).

What You’ll Do:

• Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across DSPs (including hands‑on execution in DV360), implementing campaign architectures, bid strategies, and optimization techniques.
• Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and analyze metrics (including supply path optimization and media quality indicators). Generate performance reports and provide actionable insights.
• Platform & Tool Utilization: Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting while assisting in the evaluation of new media solutions and features.
• Vendor & Team Communication Support: Support day‑to‑day communication with core programmatic vendors and technology partners to ensure smooth campaign operations.
• Cross-Functional Collaboration: Collaborate with agency partners and internal cross‑functional teams (creative, analytics, tech) to ensure seamless execution and alignment with overall marketing objectives.
• Operational Adherence & QA: Adhere to established governance frameworks, perform meticulous QA checks on campaign setups/tracking, assist with documentation, and support billing reconciliation processes.
• AdTech Support & Innovation: Contribute to the research, application, and discussion of new and emerging programmatic technologies.

Who You Are:

• 2–5 years of progressive hands‑on experience in programmatic media execution and optimization (client‑side, publisher‑side, or agency‑side).
• DSPs & Platform Expert: Strong hands‑on experience running campaigns in DV360 is required. Experience with Amazon DSP and Yahoo DSP is a plus.
• AdTech/MarTech Foundational Knowledge: Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy‑first advertising.
• Analytical & Detail‑Oriented: Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast‑paced environment.
• Collaborator & Learner: Good communication and organizational skills, proactive attitude, and an eagerness to stay updated on the evolving digital media landscape.

Why Join Us?

• 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community
• All the Equipment You Need to Do Your Best Work
• Ongoing Learning & Development with a Dedicated Training Budget