Senior Programmatic Trader: Hybrid Media Buying & Optimization

MassMedia Marketing, Advertising, PR; Phoenix (AZ); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental and vision plans for你您

401(k) plan with 3% company matching

Generous paid time off

Paid maternity leave

Professional development opportunities

Mileage reimbursement

Job summary

MassMedia Marketing, Advertising, PR is seeking a skilled Programmatic Trader to own execution, optimization, and performance of campaigns across DSPs and channels. You will manage end-to-end trafficking, bidding strategies, and inventory access, while coordinating with SSPs and publishers to maximize outcomes.

You will build audiences using first- and third-party data, analyze performance, and report insights to clients.

Qualifications

• 3–5 years of agency or trading desk experience with hands-on programmatic buying and optimization.
• Advanced proficiency in one or more major DSPs.
• Working knowledge of tag management and tracking implementation, including Google Tag Manager and DSP-native pixel solutions.
• Experience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOH.
• Solid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchanges.
• Hands-on experience building and managing audience segments using first-party data, third-party data providers, and lookalike modeling.
• Strong analytical skills with the ability to interpret platform data and translate insights into action.
• Familiarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT).
• Experience working across multiple U.S. DMAs with market-by-market budget allocation and strategy.
• Excellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneously.

Responsibilities

• Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
• Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
• Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
• Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
• Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.

Skills

Agency/trading desk experience

DSP platforms

Tag management (GTM)

Programmatic channels (CTV/OTT, DSP, (

RTB & PMPs knowledge

Audience segmentation & lookalikes

Analytics & reporting

Ad verification & brand safety tools

Communication & project management

Education

Bachelor's degree in marketing/advertising/communications

Tools

Google Tag Manager

DSP platforms (Amazon DSP, Basis)

Job description

MassMedia Marketing, Advertising, PR is seeking a skilled Programmatic Trader to own execution, optimization, and performance of campaigns across DSPs and channels. You will manage end-to-end trafficking, bidding strategies, and inventory access, while coordinating with SSPs and publishers to maximize outcomes.

You will build audiences using first- and third-party data, analyze performance, and report insights to clients.