Senior Programmatic Trader: Hybrid Media Buying & Optimization

MassMedia Marketing, Advertising, PR

Phoenix (AZ)

Hybrid

USD 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

Medical, dental and vision plans for你您

401(k) plan with 3% company matching

Generous paid time off

Paid maternity leave

Professional development opportunities

Mileage reimbursement

Job summary

MassMedia Marketing, Advertising, PR is seeking a skilled Programmatic Trader to own execution, optimization, and performance of campaigns across DSPs and channels. You will manage end-to-end trafficking, bidding strategies, and inventory access, while coordinating with SSPs and publishers to maximize outcomes.

You will build audiences using first- and third-party data, analyze performance, and report insights to clients.

Qualifications

3–5 years of agency or trading desk experience with hands-on programmatic buying and optimization.
Advanced proficiency in one or more major DSPs.
Working knowledge of tag management and tracking implementation, including Google Tag Manager and DSP-native pixel solutions.
Experience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOH.
Solid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchanges.
Hands-on experience building and managing audience segments using first-party data, third-party data providers, and lookalike modeling.
Strong analytical skills with the ability to interpret platform data and translate insights into action.
Familiarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT).
Experience working across multiple U.S. DMAs with market-by-market budget allocation and strategy.
Excellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneously.

Responsibilities

Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.