Programmatic Marketing Specialist & Campaign Optimizer

Confidential; West Palm Beach (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) with Company match

Paid vacations and holidays

Job summary

Confidential is seeking a qualified digital marketing strategist to lead programmatic and social campaigns. The role focuses on media planning, optimization, and organized ad assets across display, YouTube, and OTT/CTV formats.

Candidates should have at least 1 year of DSP experience, familiarity with DV360/DBM, GA data and tracking, and strong Excel skills. The team emphasizes independent work, cross‑functional collaboration, and precise budget pacing.

Qualifications

• Minimum 1 year hands-on experience with a DSP or ad buying platform such as Google DV360 or Trade Desk.
• Experience with Google Analytics, YouTube Ads, and Data Studio is a plus.
• Familiar with landing page URLs, UTMs, and audience targeting.

Responsibilities

• Manage programmatic campaigns and social media campaigns.
• Adjust budgets, insertion-orders, and line-item targeting.
• Upload display, YouTube and OTT/CTV video ads.
• Analyze reports to optimize spend and pacing.
• Coordinate with other departments to process assets and activation.
• Execute campaigns from setup through trafficking and optimization.

Skills

Programmatic advertising

DSP platforms

Google Analytics

YouTube Ads

Excel

Communication

Project management

Tools

DV360/Display & Video 360

DataXu

The Trade Desk

Google Data Studio

Facebook Ads

Job description

Confidential is seeking a qualified digital marketing strategist to lead programmatic and social campaigns. The role focuses on media planning, optimization, and organized ad assets across display, YouTube, and OTT/CTV formats.

Candidates should have at least 1 year of DSP experience, familiarity with DV360/DBM, GA data and tracking, and strong Excel skills. The team emphasizes independent work, cross‑functional collaboration, and precise budget pacing.