Programmatic Advertising Manager for Autos

Amazon Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Amazon Autos is reinventing how people discover, research, and buy cars. We are seeking a hands-on, highly analytical Marketing Manager to manage the Amazon DSP channel for Amazon Autos.

You will shape the channel strategy, manage a substantial media budget, and run the day-to-day setup, pacing, and optimization of our programmatic campaigns. You will read performance at both top-line and granular campaign levels, balance art and science of advertising, and report insights to senior colleagues.

Qualifications

• Hands-on, highly analytical marketer to manage the Amazon DSP channel.
• Ability to shape channel strategy, manage and pace a large media budget, and run day-to-day setup and optimization.

Responsibilities

• Contribute to the strategy for the Amazon DSP channel and manage a significant, growing programmatic media budget, collaborating with the marketing team, internal Amazon Ads counterparts, and external agencies on larger allocation decisions.
• Own day-to-day setup, management, and optimization of ADSP campaigns, hands-on in the Amazon Ads / DSP interface
• Drive performance through continuous optimization (bidding, budget pacing, audience and inventory strategy, and campaign structure) at both top-line and granular levels
• Design, launch, and read out A/B tests to improve channel efficiency and inform new campaign strategy
• Manage brand lift and creative lift studies to inform future optimizations
• Monitor and analyze campaign performance metrics; troubleshoot delivery issues and reporting discrepancies
• Conduct creative performance analysis and deliver feedback to the creative team to strengthen future ads
• Help develop and scale our presence in emerging programmatic surfaces and new ADSP capabilities
• Translate performance data into actionable insights and concise business recommendations, refining them with senior colleagues; generate detailed reports
• Partner with Supply and Product teams, surfacing feedback to inform improvements to Amazon DSP offerings
• Support channel budget planning and OP1/OP2 inputs by scoping spend and identifying efficiency opportunities

Job description

Amazon Autos is reinventing how people discover, research, and buy cars. We are seeking a hands-on, highly analytical Marketing Manager to manage the Amazon DSP channel for Amazon Autos.

You will shape the channel strategy, manage a substantial media budget, and run the day-to-day setup, pacing, and optimization of our programmatic campaigns. You will read performance at both top-line and granular campaign levels, balance art and science of advertising, and report insights to senior colleagues.