Programmatic Activation Trader

Attention Arc; Village of Irvington (NY); Hybrid; USD 55,000 - 68,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Medical, Dental, Vision plans

Hybrid work model

Mental health support

401(k)

FSAs and Healthcare FSA

Commuter benefits

Carrot Fertility and family-building

Employee Assistance Program

Casual work environment

Job summary

Attention Arc in New York/New York area is seeking a Programmatic Trader to own day-to-day execution and optimization of programmatic campaigns across multiple DSPs. You’ll blend technical skills with analytics to drive performance and meaningful client outcomes.

The role requires 1–2 years in programmatic buying, strong measurement know-how, and fluency with tools like Campaign Manager 360, DV360, and The Trade Desk. Hybrid work supports collaboration with planning and analytics teams.

Qualifications

• 1 to 2 years of experience managing campaigns within platforms such as The Trade Desk, DV360, MediaMath, or comparable DSPs.
• Strong understanding of programmatic buying, audience targeting, bidding strategies, pacing, forecasting, optimization techniques, and campaign measurement.
• Experience working across display, video, mobile, CTV, OTT, audio, and emerging programmatic channels.
• Proficiency in Excel and experience with Tableau, SQL, Python, Google Data Studio, or similar analytical tools.
• Experience implementing campaign tracking, troubleshooting delivery issues, and validating campaign measurement.
• Working knowledge of Google Campaign Manager 360 and digital ad serving best practices.

Responsibilities

• Execute and optimize campaigns across platforms including Google Campaign Manager 360, DV360, The Trade Desk, and other demand-side platforms.
• Implement, validate, and troubleshoot tracking to ensure accurate measurement and reporting.
• Monitor pacing, delivery, and campaign health while proactively identifying opportunities and resolving issues before they impact performance.
• Build clear, actionable reporting that translates campaign data into meaningful business insights.
• Partner with Planning, Analytics, Ad Operations, and platform teams to ensure campaign setup aligns with strategic objectives and measurement frameworks.
• Develop audience targeting, bidding, and optimization strategies aligned with client business goals and audience insights.
• Manage campaign budgets, pacing, forecasting, bid adjustments, and ongoing optimizations to maximize efficiency and performance.
• Execute thoughtful testing strategies across audiences, creative, inventory, and bidding approaches to continuously improve results.
• Maintain rigorous quality assurance standards throughout campaign setup, launch, and optimization.
• Allocate investment strategically across tactics to maximize client outcomes.
• Analyze campaign data to identify trends, opportunities, and optimization recommendations.
• Evaluate performance using Excel, Tableau, SQL, Python, or similar analytical tools.
• Translate campaign results into recommendations that help internal teams and clients understand what happened, why it happened, and what should happen next.
• Share learnings that strengthen future planning, activation strategies, and agency best practices.

Skills

Analytical thinking

Attention to detail

Communication

Curiosity

Collaboration

Tools

Google Campaign Manager 360

DV360

The Trade Desk

MediaMath

Job description

Attention Arc in New York/New York area is seeking a Programmatic Trader to own day-to-day execution and optimization of programmatic campaigns across multiple DSPs. You’ll blend technical skills with analytics to drive performance and meaningful client outcomes.

The role requires 1–2 years in programmatic buying, strong measurement know-how, and fluency with tools like Campaign Manager 360, DV360, and The Trade Desk. Hybrid work supports collaboration with planning and analytics teams.