Hybrid Programmatic Activation Lead

Haymarket Media, Inc; New York (NY); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive compensation

Paid time off

Job summary

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist in New York, NY with a hybrid in-office schedule.

You will act as a liaison between programmatic, sales reps, clients, and technology partners across Haylo products, driving operational excellence and product readiness. The role demands deep knowledge of programmatic platforms, strong project management, and the ability to translate business goals into actionable product requirements.

Qualifications

• 5+ years of experience in media planning, programmatic or commercial operations.
• Bachelor’s degree or higher in a related field.
• Familiarity with media planning and RFP responses is a plus.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Maintain Haylo Master document defining best practices and FAQs.
• Project manage Haylo initiatives across MCG and BMG.
• Collaborate on proposal templates with account strategy teams.
• Lead operationalization lifecycle of Haylo product creation.
• Translate business goals into formal product requirements.
• Act as liaison between sales leadership and development team.
• Oversee Haylo EHR campaign execution with vendor coordination.
• Coordinate launch beta tests and data passbacks.
• Write end-to-end SOPs and obtain stakeholder sign-off.
• Own final operational sign-off for product launches.

Skills

Media planning

Programmatic

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree

Tools

Google DSP

Xandr DSP

Adobe DSP

DeepIntent

Proclivity

Pulsepoint

Campaign Manager 360

Sizmek

Innovid

Looker

Excel

PowerPoint

Job description

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist in New York, NY with a hybrid in-office schedule.

You will act as a liaison between programmatic, sales reps, clients, and technology partners across Haylo products, driving operational excellence and product readiness. The role demands deep knowledge of programmatic platforms, strong project management, and the ability to translate business goals into actionable product requirements.