VP of Marketing & Growth Strategy (Data-Driven)

Colorado State University Global; Denver (CO); On-site; USD 160,000 - 185,000; Full time

Benefits offered by this job

Tuition assistance

Wellness benefits

401(a) retirement plan

Paid holidays

Job summary

Colorado State University Global is seeking a senior marketing leader to steer strategy that aligns investments with enrollment outcomes. The role focuses on optimizing the student acquisition funnel, data fidelity, performance analytics, and brand positioning.

Responsibilities include cross-functional leadership, budget oversight, and vendor management to drive growth in a competitive online education landscape.

Qualifications

• Bachelor's or Master's in Marketing is required.
• 6-8 years of experience in performance marketing and data analytics in a data-driven culture.
• 5 years of direct supervisory experience.

Responsibilities

• Budget: Allocate and pace spend across marketing channels to maximize ROI and enrollment targets.
• Performance management: Track KPIs and diagnose underperformance to meet budget targets.
• Brand, creative & messaging leadership: Direct creative development to improve conversion across paid channels.
• Website governance & optimization: Own site structure, content quality, UX, and performance to convert.
• Audience & segmentation strategy: Build audience frameworks to reduce waste and increase reach, lead research and analytics.

Skills

Marketing leadership

Analytics

Budget management

Cross-functional collaboration

Marketing automation

Education

Bachelor’s or Master’s in Marketing

Tools

CRM (Salesforce)

Google Analytics

SEO/SEM platforms

A/B testing tools

Job description

Colorado State University Global is seeking a senior marketing leader to steer strategy that aligns investments with enrollment outcomes. The role focuses on optimizing the student acquisition funnel, data fidelity, performance analytics, and brand positioning.

Responsibilities include cross-functional leadership, budget oversight, and vendor management to drive growth in a competitive online education landscape.