Program Manager, MarTech Offer Management Vice President

Citi; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Citi is seeking a Senior Program Manager for MarTech Offer Management in a hybrid role in Costa Rica. The candidate will lead cross-functional teams across Marketing, Technology, Risk and Operations to deliver complex promotional initiatives. Strong emphasis on lifecycle understanding and platform experience is required.

The role demands experience in driving campaigns, managing risks, and coordinating across multiple stakeholders to improve process efficiency and offer fulfillment.

Qualifications

• 6-10 years of experience in Marketing, Operations and/or Technology in credit card, retail banking or financial services.
• Deep understanding of the promotional offer lifecycle and supporting systems.
• Experience with credit cards and/or retail banking is highly preferred.
• Proficiency with JIRA, Confluence, Excel and PowerPoint.

Responsibilities

• Lead large-scale, complex projects with cross-functional teams including Marketing, Technology, Risk, Operations and Product.
• Partner with internal teams to design and execute campaigns driving credit card growth and engagement.
• Implement testing strategies and ensure quality across campaigns.
• Analyze data to guide decisions on marketing campaigns and initiatives.
• Proactively identify and resolve risks to ensure on-time delivery.
• Demonstrate risk management and compliance awareness in all activities.
• Collaborate across Lending, Marketing, Operations and Risk to implement initiatives.
• Identify opportunities for process improvements and automation in promotions.
• Escalate and manage control issues with transparency.

Skills

JIRA

Confluence

Excel

PowerPoint

Project management

Cross-functional teamwork

Education

Bachelor's degree

Master's degree

Tools

JIRA

Confluence

Excel

PowerPoint

Job description

Program Manager, MarTech Offer Management Vice President

Job Req Id:

26978813

Location(s):

Heredia, Provincia de Heredia, Costa Rica

Job Type:

Hybrid

Posted:

Jul. 13, 2026

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Strategic & Technical professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical subject matter expert; seen as the ‘go to’ resource for cross functional teams including Marketing, technology, credit risk, fraud policy, operations. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business and offers platforms. Work directly impacts an entire area, which eventually affects the overall performance and effectiveness of campaign execution & revenue.

Responsibilities:

• Large-Scale Project Leadership: Lead and/or partner on large-scale, complex projects requiring a technical build, effectively collaborating with cross-functional teams including Marketing, Technology, Fraud Policy, Risk, Operations, and Product. Write business requirements that define the technical needs associated with projects, review Technical designs, User Stories, Test Scripts for accuracy and completeness.

• Campaign Management & Execution: Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement.

• Testing & Quality Assurance: Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity.

• Data-Driven Decision Making: Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives.

• Problem Solving & Issue Resolution: Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion.

• Risk Management & Compliance: Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations, prioritizing the firm’s reputation and safeguarding Citi, its clients, and assets. Escalate and report control issues with transparency.

• Cross-Functional Collaboration: Partner with cross-functional teams (including Lending, Marketing, Operations, and Risk) to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support.

• Process Improvement & Automation: Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing, Operations and/or Technology, specifically within the Credit Card, Retail banking or financial services industry.

• To excel in this position, you must possess substantial expertise, comprehensive knowledge, and a deep understanding of the complete promotional offer lifecycle. This encompasses the systems involved in creating offers, those that display offers to customers or agents, and the systems responsible for fulfilling promotional offers. This requirement spans both the marketing strategies and the technical infrastructure supporting these processes. Understanding the code that supports the offer lifecycle including offer creation, display and fulfillment is a must.

• Extensive knowledge of technical systems supporting credit card offers, including acquisition/existing customer marketing platforms (e.g., ITSS) and campaign execution processes.

• Significant experience working on strategic initiatives and technical implementation projects related to credit card lending and sales growth, particularly within acquisition and existing customer marketing.

• Proven ability to define project scope and write comprehensive business requirements for technology projects.

• Strong understanding of backend systems supporting customer response channels, including digital platforms, customer service, and sales/retention teams.

• Ability to effectively communicate and bridge the gap between marketing and technology teams, articulating both aspects of projects and campaign processes.

• Demonstrated ability to navigate and manage high-stress situations in a fast-paced environment.

• Strong analytical and organizational skills, with a keen eye for detail.

• Experience with credit cards and/or retail banking/financial services is highly preferred.

• Proficiency in JIRA, Confluence, Microsoft Excel, and PowerPoint.

• Proven ability to manage multiple large scale complex projects simultaneously, demonstrating advanced project management skills and meticulous attention to detail.

• Excellent communication and problem-solving skills, with a demonstrated ability to think creatively and take ownership of solutions.

• Ability to thrive in a fast-paced, team-oriented environment and consistently meet tight deadlines.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

View Citi’s EEO Policy Statement and the Know Your Rights poster.