MarTech Program Lead for Campaigns & Growth (Hybrid)

Citi; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Citi is seeking a Senior Program Manager for MarTech Offer Management in a hybrid role in Costa Rica. The candidate will lead cross-functional teams across Marketing, Technology, Risk and Operations to deliver complex promotional initiatives. Strong emphasis on lifecycle understanding and platform experience is required.

The role demands experience in driving campaigns, managing risks, and coordinating across multiple stakeholders to improve process efficiency and offer fulfillment.

Qualifications

• 6-10 years of experience in Marketing, Operations and/or Technology in credit card, retail banking or financial services.
• Deep understanding of the promotional offer lifecycle and supporting systems.
• Experience with credit cards and/or retail banking is highly preferred.
• Proficiency with JIRA, Confluence, Excel and PowerPoint.

Responsibilities

• Lead large-scale, complex projects with cross-functional teams including Marketing, Technology, Risk, Operations and Product.
• Partner with internal teams to design and execute campaigns driving credit card growth and engagement.
• Implement testing strategies and ensure quality across campaigns.
• Analyze data to guide decisions on marketing campaigns and initiatives.
• Proactively identify and resolve risks to ensure on-time delivery.
• Demonstrate risk management and compliance awareness in all activities.
• Collaborate across Lending, Marketing, Operations and Risk to implement initiatives.
• Identify opportunities for process improvements and automation in promotions.
• Escalate and manage control issues with transparency.

Skills

JIRA

Confluence

Excel

PowerPoint

Project management

Cross-functional teamwork

Education

Bachelor's degree

Master's degree

Tools

JIRA

Confluence

Excel

PowerPoint

Job description

Citi is seeking a Senior Program Manager for MarTech Offer Management in a hybrid role in Costa Rica. The candidate will lead cross-functional teams across Marketing, Technology, Risk and Operations to deliver complex promotional initiatives. Strong emphasis on lifecycle understanding and platform experience is required.

The role demands experience in driving campaigns, managing risks, and coordinating across multiple stakeholders to improve process efficiency and offer fulfillment.