Digital Channel Group Manager

Citigroup Inc.; Charlotte (NC); On-site; USD 135,000 - 202,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, disability insurance

Paid time off

Job summary

Citigroup Inc. in Charlotte, NC is seeking a Digital Channel Manager to lead a team delivering Citi Existing Marketing strategies to boost digital engagement across Citi Retail Bank, Cards and Mortgage.

You will partner with IT, Risk, Legal and Marketing to deploy personalized campaigns via PEGA and Aprimo, ensuring compliant, timely communications and seamless campaign execution. Ideal candidates bring 10+ years in marketing within financial services, strong leadership, and proven ability to

Qualifications

• 10+ years in marketing within financial services.
• Experience managing on-shore and off-shore teams.
• Digital marketing experience with PEGA is a plus.
• Strong communication, problem solving and project management skills.

Responsibilities

• Lead a team delivering digital marketing programs for Citi Retail Bank across channels.
• Ensure real-time data and PEGA/Aprimo support campaigns.
• Collaborate with IT, Risk, Legal and Marketing to align campaigns with compliance.
• Oversee audience creation and messaging for campaigns.
• Manage campaign specs, data validations to ensure audience accuracy.

Skills

Marketing experience

Team management

Communication

Project management

Problem solving

Education

Bachelor/Master degree

Tools

PEGA

Aprimo

Job description

Digital Channel Manager will lead/manage a team which executes Citi Existing Marketing strategies to drive digital customer engagement. The role will manage a responsible for driving marketing execution of Citibank Online and Mobile App post log in marketing placements. The Channel Manager will consult with Marketing to help derive and support Marketing strategies across Citi Retail Bank, Cards and Mortgage – managing the execution of strategies such as Lending, Spend, and Checking.

The Digital Channel Manageris responsible for oversight of the delivery of those strategiesto our existing customers – ensuring that marketing audience and the creative experience is deployed flawlessly to our customers. Key to success will be developing and leveraging strong partnerships across Citi's cross functional teams. Partner with subject matter stakeholders such as IT, Decision Management, Marketing, Risk, Legal and Compliance to deliver personalized, relevant, and timely communications through smarter targeting powered by Citi’s data infrastructure, real time offer decisioning engine, and technical platforms. The role will require strong communication and influence skills, in particular colleagues in other areas and occasional external customers.

Responsibilities

• Provide subject matter expertise and leadership for both audience and creative workstreams to facilitate the delivery of digital marketing programs across our Acquisitions, Personal Banking and Wealth Management businesses designed to drive increased product and digital engagement while delivering revenue through introducing new and relevant products and offerings.
• Ensure delivery of relevant creative messaging within the platform and leverage real time data to enhance marketing strategies and partner to bring test opportunities to further expand marketing opportunities in the digital ecosystem.
• Partner to generate the accurate audience and work with leading management audience tools (ie PEGA) and 3rd party partners to build comprehensive strategies.
• Manage a team responsible for reviewing campaign specifications and perform data and code (SAS-like) validations to ensure that the audience selected will meet business requirements.
• Develop the resources and documentation to help marketers best execute campaigns in a timely manner in order to support goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
• Partner closely with the technical platform teams (PEGA and Aprimo) to ensure campaign execution through agile scrum teams are as seamless as possible eliminate hurdles that negatively impact execution and revenue while continuing to drive process improvement to deliver more effectively and efficiently with real time decisioning in the offer decision engine.
• Support internal and external audits and walk-throughs as required and ensure understanding and adherence to the regulatory requirements for the related activities.
• Manage various requests balancing capacity across delivery teams that support digital marketing at Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications

• 10+ years of experience in Marketing and retail bank/financial services industry experience.
• Experience in managing a team of on-shore and off-shore resources
• Digital Experience preferably within Pega is a plus.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Primary Location

NC-CHARLOTTE (BALLANTYNE)

Primary Location Full Time Salary Range

$134,960.00 - $202,440.00

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Aug 27, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

Equal Opportunity Employer

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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