Head of Customer Marketing Insights

Citigroup Inc.; New York (NY); On-site; USD 163,600 - 245,400; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, disability insurance

Wellness programs

Paid time off

Job summary

Citigroup Inc. in New York, NY seeks a seasoned Head of Customer Marketing Insights to shape next-generation strategies. You will lead high-impact analyses, craft plans that transform ECM Marketing, and partner with analytics to unlock profitability and growth across channels.

The role requires 10+ years in marketing strategy, analytics, and leadership, with strong KPI frameworks and executive presentation experience. Full-time on-site in New York with competitive benefits.

Qualifications

• 10+ years in marketing strategy, analytics, strategic initiatives, or management consulting with data-driven insight.
• Structured problem-solving with hypothesis-driven thinking to diagnose performance issues.
• Comfort with financial and quantitative analysis, including P&L drivers for consumer card and lending products.
• Ability to define, build, and track KPI frameworks and dashboards tied to business outcomes.
• Experience delivering executive-level presentations on strategy and results.
• Expertise in designing planning processes for large organizations and translating ambiguity into structured outputs.
• Bachelor's and/or Master’s degree in a quantitative field plus 10+ years post-graduate experience.

Responsibilities

• Develop transformational strategies to improve the Customer Marketing function using data, competitive intelligence, and customer insights.
• Drive deep analyses to frame program profitability, engagement, and business cases in partnership with Analytics.
• Develop insights to transform customer marketing through real-time strategies, segmentation, and channel optimization.
• Design and drive the annual strategic planning process for the Customer Marketing organization.
• Establish and monitor performance against commitments and provide plans to mitigate under-delivery.

Skills

Marketing strategy

Analytics

Strategic initiatives

Management consulting

P&L analysis

KPI dashboards

Executive presentations

Problem solving

Financial analysis

Education

Bachelor's/Master's in relevant field

Job description

The US Consumer Card Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across proprietary, co-brand, private label, and personal loan products across the business. The Customer Marketing (CM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

The Head of Customer Marketing Insights is responsible for developing the next generation of Customer Marketing strategies for Citi, taking into account competitive views, deep analysis of performance and results across all channels and the needs of each business. In addition, this role will lead and champion critical initiatives and detailed annual plans that deliver on that strategy and that are designed to transform ECM Marketing.

Responsibilities

• Develop transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers
• Drive deep analyses to aid in strategy development, including finding new ways to frame program profitability, customer engagement, developing compelling business cases for strategies, and partnering with Analytics on major analyses and opportunities
• Develop and drive strategic insights to transform all areas of Customer Marketing, focusing on understanding customer behavior for "real-time" marketing strategies, customer-level segmentation strategies, refining digital channel marketing approaches, mapping customer journeys for various segments, and identifying areas for efficiency gains through process optimization and automation.
• Design and drive the annual strategic planning process for Customer Marketing organization, ensuring that overall and within each business that we are advancing key transformation initiatives
• Establish, monitor and track performance of Customer Marketing against commitments to each business (e.g., KPI’s, key metrics) and provide clear reasons for results, as well as plans and roadmaps to mitigate any under-delivery

Required Qualifications & Skills

• 10 or more years of progressive experience in marketing strategy, analytics, strategic initiatives, and / or management consulting, with a clear record of building strategies from the ground up using data, competitive intelligence, and customer insight.
• Structured problem-solving capability, including root cause analysis and hypothesis-driven thinking to diagnose performance issues and identify strategic opportunities.
• Comfort with financial and quantitative analysis, including scenario development, P&L drivers for consumer card and lending products, and the ability to scope and direct analysis across direct and indirect reports.
• Ability to define, build, and track KPI frameworks and metrics dashboards that connect marketing activity directly to business performance outcomes.
• Experience preparing and delivering executive-level presentations on marketing strategy and results, with the ability to structure and execute with limited direction.
• Expertise in designing and scaling planning processes for large, complex organizations, translating ambiguous challenges into structured frameworks and delivering clear, actionable outputs.
• Bachelor's and / or Master's degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, computer science, or a related quantitative field, plus 10 or more years of post-graduate experience.

Job Family Group:

Marketing

Job Family:

Marketing Program Management

Time Type:

Full time

Primary Location:

New York New York United States

Primary Location Full Time Salary Range:

$163,600.00 - $245,400.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including:

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs

Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Aug 04, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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