Marketing Lead Analyst

Citi; New York (NY); Hybrid; USD 115,000 - 172,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off

Job summary

Citi is seeking a Marketing Lead Analyst to strategize, re‑engineer, and manage end‑to‑end multi‑channel campaigns in a hybrid role based in Wilmington, DE. You will partner with Strategy, List Processing, Digital, Direct Mail Production, Email and Campaign Management to maximize profitability and efficiency.

The role requires 5+ years of experience in marketing program management, cross‑functional collaboration, and strong analytics.

Qualifications

• 5+ years of work experience.
• Requires attention to detail, advanced project management skills, good communication and problem‑solving skills.
• Strong background in program management, analytics, and process reconciliation.
• Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Strong communication and analytical skills.

Responsibilities

• Develop forward‑thinking marketing strategies and creative plans, with a focus on long‑term goals, scalable frameworks, and sustained business impact.
• Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross‑functional handoffs to drive successful campaign delivery.
• Partner with cross‑functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
• Design, document, and communicate program goals and requirements to ensure cross‑functional alignment and on‑time delivery.
• Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, elevate, and mitigate potential risks and issues.
• Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
• Strong stakeholder management and leadership skills.
• Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Skills

Attention to detail

Project management

Communication

Problem solving

Program management

Analytics

Process reconciliation

Stakeholder management

Education

Bachelor’s/University degree

Job description

Marketing Lead Analyst

Job Req Id:

26985607

Location(s):

Wilmington, Delaware, United States

Job Type:

Hybrid

Posted:

Aug. 10, 2026

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The Marketing Lead Analyst will be responsible for strategizing, re‑engineering, and managing the end-to-end delivery of multi‑channel Marketing campaigns. This marketing professional will play a central role in a cross‑functional team working in close partnership with Strategy, List Processing, Digital, Direct Mail Production, Email, and Campaign Management to develop marketing strategies, streamline processes, define program requirements with a focus on maximizing profitability, process efficiencies, and controls.

Responsibilities

• Develop forward‑thinking marketing strategies and creative plans, with a focus on long‑term goals, scalable frameworks, and sustained business impact.
• Translate strategy into detailed, executable plans, with strong attention to detail in defining campaign requirements, process flows, and cross‑functional handoffs to drive successful campaign delivery.
• Partner with cross‑functional teams to identify and prioritize marketing opportunities, translating insights into clear, executable requirements.
• Design, document, and communicate program goals and requirements to ensure cross‑functional alignment and on‑time delivery.
• Lead the implementation of test strategies and campaign scheduling, applying critical thinking to proactively identify, elevate, and mitigate potential risks and issues.
• Reconcile data and information across systems and reporting tools to ensure accuracy and consistency.
• Strong stakeholder management and leadership skills.
• Identify, track, and manage issues through to resolution, ensuring minimal disruption to program delivery.

Qualifications

• 5+ years of work experience.
• Requires attention to detail, advanced project management skills, good communication and problem‑solving skills.
• Strong background in program management, analytics, and process reconciliation.
• Demonstrated ability to apply innovative and resourceful solutions to solve challenges and the ability to meet detailed project goals and timelines while working independently.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Strong communication and analytical skills.

Education

• Bachelor’s/University degree

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

Job Family Group: Marketing

Job Family: Marketing Program Management

Time Type: Full time

Primary Location: Wilmington Delaware United States

Primary Location Full Time Salary Range: $114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date: Aug 17, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate’s skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision‑making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (opens in new window). View Citi’s EEO Policy Statement (opens in new window) and the Know Your Rights poster.