Media Lead Analyst, Vice President

Citi; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k)

Paid time off packages

Job summary

Citi is seeking a Media Campaign Lead Analyst to execute integrated paid media campaigns, primarily for credit card products. This role requires managing day-to-day campaign execution, ensuring alignment across various teams, and maintaining high standards and deadlines.

The ideal candidate will have 6-10 years of experience in consumer marketing, strong organizational skills, and a proven track record in managing external agency relationships. The position is based in New York, and benefits include competitive compensation and comprehensive employee advantages.

Qualifications

• 6-10 years of experience in consumer marketing, advertising and/or media.
• Background in financial services or credit card marketing is beneficial.
• Experience using consumer research for campaign performance.

Responsibilities

• Manage execution of integrated media campaigns for credit card products.
• Develop consumer insight-driven campaign briefs.
• Ensure message consistency across all paid channels.

Skills

Hands-on experience executing integrated media campaigns

Strong organizational skills

Proven ability to manage external agency relationships

Confident communicator

Experience managing legal and compliance review processes

Commercially aware

Education

Bachelor's/University degree

Master's degree preferred

Job description

Citi is looking for a Media Campaign Lead Analyst to own and execute integrated paid media campaigns for our credit card portfolio - spanning TV, streaming video, out-of-home, audio, social media, and influencer channels. Sitting within Citi's Paid Media Channels organization, this is a hands‑on campaign management role where you'll drive day‑to‑day execution, coordinate across agencies and internal teams, and ensure every campaign lands with precision across multiple touchpoints. If you're a detail‑driven media professional who takes pride in flawless execution and thrives in a fast‑moving, multi‑channel environment, this role puts you at the centre of campaigns that reach millions of consumers.

Responsibilities

• Manage the day‑to‑day execution of integrated paid media campaigns for Citi's credit card products across TV, streaming, out‑of‑home, audio, social media, and influencer channels ensuring deadlines, quality standards, and campaign goals are consistently met.
• Oversee all campaign workstreams from initial brief through to live delivery, maintaining clear timelines, managing dependencies, and keeping all stakeholders aligned throughout.
• Develop consumer insight‑driven campaign briefs and lead agency briefing sessions, providing direction that is grounded in audience understanding and competitive context.
• Coordinate day‑to‑day agency relationships across multiple partners, tracking deliverables, resolving issues as they arise, and ensuring output meets brief requirements.
• Drive message consistency and integration across all paid channels and Citi‑owned properties, working closely with social, PR, product, media, and digital teams.
• Manage the legal and product review process for all media creative, ensuring timely approvals and that all content is accurate, compliant, and consumer‑ready.
• Monitor the competitive landscape for your product areas, flagging relevant activity to internal teams and identifying implications for live and upcoming campaigns.
• Apply consumer research and post‑campaign learnings to continuously sharpen briefs, refine execution, and improve campaign performance over time.

Required Qualifications & Skills

• Hands‑on experience executing integrated, multi‑channel paid media campaigns - including TV, digital video, out‑of‑home, audio, and social media - with direct accountability for day‑to‑day campaign management.
• Strong organizational skills with the ability to manage multiple campaigns and workstreams simultaneously, maintaining accuracy and meeting deadlines in a high‑volume environment.
• Proven ability to manage external agency relationships on a daily basis, tracking deliverables and providing clear, actionable direction.
• Confident communicator who can coordinate and align cross‑functional teams - including media, social, PR, product, and digital - around shared campaign goals.
• Experience managing legal and compliance review processes for marketing or advertising creative in a regulated environment.
• Commercially aware with the ability to connect campaign execution to broader business outcomes, including brand awareness and customer acquisition.

Beneficial Skills & Qualifications

• Background in financial services or credit card marketing, with an understanding of how regulated industries shape campaign development, approvals, and messaging.
• Experience using consumer research and media measurement data to inform brief development and optimise in‑flight campaign performance.
• Familiarity with influencer marketing execution as part of a broader paid media strategy.

Qualifications

• 6-10 years of experience in consumer marketing, advertising and/or media.

Education

• Bachelor's/University degree, Master's degree preferred

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental and vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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