Program Manager IV — GTM & AI Conference Programs

Gravity IT Resources; Mountain View (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Gravity IT Resources is seeking a Program Manager IV to drive go-to-market execution for strategic AI initiatives in a hybrid Mountain View setting. You will coordinate stakeholders across marketing, design, legal, social, research, and academia, building roadmaps and measuring results.

You will own end-to-end conference marketing, craft communications plans, and establish reusable processes and templates for scalable programs.

Qualifications

• 5+ years in GTM, marketing, communications, or program management in B2B tech or research.
• End-to-end event/conference marketing experience with budgeting and ROI analysis.
• Experience managing external communications and PR workflows with exec approval.
• Strong cross-functional PM with design, marketing, legal, and regional teams.
• KPIs, data-driven recommendations.
• Ability to create scalable templates and reusable processes.
• Experience with senior/VP stakeholders.
• Strong written and verbal communication.
• Ability to manage multiple initiatives in ambiguity.

Responsibilities

• Maintain quarterly GTM roadmaps aligned with launches and milestones.
• Partner with U.S. and international marketing teams to leverage existing efforts.
• Identify new marketing opportunities through communities, conferences, and events.
• Collaborate with design teams to develop campaign assets including content, graphics, and social posts.
• Ensure GTM initiatives align with broader brand voice and communication calendar.
• Manage end-to-end external AI research conference participation, including planning, logistics, measurement, and post-event analysis.
• Define KPIs and success criteria for conferences to evaluate performance.
• Coordinate across vendors, budgets, internal stakeholders, and external partners.
• Develop and execute booth strategies, logistics, and onsite engagement activities.
• Track and report post-conference ROI across the full funnel.
• Use data to recommend future conference strategies and investments.
• Manage external communication and PR initiatives related to research milestones, grants, papers, and partnerships.
• Develop communication plans and manage workflows from planning to publication.
• Coordinate approval processes with program leadership, legal, social, and executives.
• Track deliverables, approvals, and milestones to meet schedules.
• Manage relationships with principal investigators, universities, and academic partners.
• Draft external stakeholder communications and coordinate with university PR teams.
• Prepare communication kits with messaging, links, graphics, and materials.
• Coordinate messaging across channels including blogs, social media, internal platforms, and intranet.
• Build reusable resources like templates, trackers, boilerplates, and outreach materials.
• Measure and report on reach, engagement, and partner amplification post-launch.
• Maintain a consistent brand voice and channel calendar for all initiatives.

Skills

GTM Marketing PM

Event Marketing

Cross-functional Collaboration

KPIs & Analytics

Stakeholder Management

Communications Skills

Job description

Gravity IT Resources is seeking a Program Manager IV to drive go-to-market execution for strategic AI initiatives in a hybrid Mountain View setting. You will coordinate stakeholders across marketing, design, legal, social, research, and academia, building roadmaps and measuring results.

You will own end-to-end conference marketing, craft communications plans, and establish reusable processes and templates for scalable programs.