Program Lead, Creative X — VR/AI Initiatives

Meta; San Francisco (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta’s Creative X program management team drives creative projects across brands, marketers, and product teams. The Program Lead forecasts work, aligns with marketing goals, and coordinates resourcing and budgets for multiple initiatives tied to Reality Labs hardware.

You will build strong internal and external partnerships, champion AI-enabled workflows, and communicate risks and progress to executives while guiding teams through ambiguity in a fast-paced environment.

Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team.
• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory.
• Excellent written and verbal communication skills, with the ability to present information clearly and concisely.
• Ability to lead and motivate teams, build consensus, and manage conflicts.
• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output.
• Experience actively seeking out new AI knowledge and skills.
• understanding of how AI is reshaping work and experimenting with emerging AI technologies.
• Highly organized and process-oriented.
• Bachelor's degree in a relevant field and/or equivalent.
• Must be eligible to work in the United States

Responsibilities

• Plan and manage Creative X programs across teams and external partners.
• Define scope, deliverables, and budgets for programs; forecast resourcing needs.
• Influence GTM plans to align with marketing objectives and creative direction.
• Build and maintain relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives.
• Manage agencies and partners to deliver high-quality outcomes on time.
• Communicate program status, risks, and issues to stakeholders clearly.
• Analyze market trends and business metrics to refine program strategies.
• Monitor program performance and implement improvement actions.
• Manage budgets, including forecasting and spend tracking.
• Lead creative reviews with leadership and key stakeholders.
• Anticipate needs and prioritize competing requirements.

Skills

Program management

Cross-functional collaboration

Communication

Leadership

AI knowledge

Data-driven decisions

Organization

Education

Bachelor's degree in a relevant field

Tools

AI tools

Job description

Meta’s Creative X program management team drives creative projects across brands, marketers, and product teams. The Program Lead forecasts work, aligns with marketing goals, and coordinates resourcing and budgets for multiple initiatives tied to Reality Labs hardware.

You will build strong internal and external partnerships, champion AI-enabled workflows, and communicate risks and progress to executives while guiding teams through ambiguity in a fast-paced environment.