Creative X Program Lead — Strategy & Delivery

Meta; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Free meals

Wellness programs

Job summary

Meta seeks a Senior Program Manager for Creative X to lead strategic creative projects across marketing and product teams. You will forecast work, ensure alignment with marketing goals, and collaborate with cross-functional partners to deliver high-impact creative programs.

The role supports Reality Labs initiatives including VR and wearables, requiring strong stakeholder management, data-driven decisions, and a strong grasp of AI-enabled workflows.

Qualifications

• 8+ years of program/project management experience in creative agency or in-house brand/marketing.
• Proven track record of building creative programs impacting a brand trajectory.
• Excellent written and verbal communication; ability to present clearly and concisely.
• Ability to lead teams, build consensus, and manage conflicts.
• Experience in fast-paced, ambiguous environments with stakeholder dynamics in a large, matrixed org.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work; knowing when to use it and how to refine AI-assisted output.
• Experience actively seeking out new AI knowledge and skills; staying current with emerging AI technologies.
• Brand management or brand strategy experience

Responsibilities

• Planning: Understand brand strategies and connect to business objectives.
• Influence Marketing GTM plans to develop and implement creative programs aligned with objectives.
• Plan and prioritize projects and coordinate resourcing needs for all programs.
• Lobby and win support for new, innovative initiatives and/or ways of working.
• Build and maintain relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives and to share best practices.
• Manage relationships with external agencies globally, ensuring contractual requirements are met.
• Communicate program status, risks, and issues to stakeholders clearly and concisely.
• Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level.
• Analyze market trends, consumer insights, and business metrics to refine program strategies.
• Monitor program performance, identify areas for improvement, and implement corrective actions.
• Manage program budgets, including forecasting, spend tracking, and cost control.
• Manage creative reviews with key stakeholders and executive leadership.
• Anticipate program needs; prioritize competing needs with a broad perspective to identify strategic solutions.

Skills

Program management

Brand strategy

Communication

Leadership

Analytical skills

AI capabilities

AI risk & ethics

Stakeholder management

Education

Bachelor's degree

Job description

Meta seeks a Senior Program Manager for Creative X to lead strategic creative projects across marketing and product teams. You will forecast work, ensure alignment with marketing goals, and collaborate with cross-functional partners to deliver high-impact creative programs.

The role supports Reality Labs initiatives including VR and wearables, requiring strong stakeholder management, data-driven decisions, and a strong grasp of AI-enabled workflows.