Creative X Program Lead — AI-Enhanced Brand & Product Programs

Meta; Burlingame (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta’s Creative X Program Management team seeks a seasoned Program Lead to plan and manage high-impact creative programs for Reality Labs. You will forecast work, align with marketing goals, and partner with Creative X, Marketing and Product teams to deliver outcomes that push the boundaries of creative experiences.

You will define scope, budgets, and timelines, analyze market trends, monitor performance, and coordinate internal and external partners to ensure high-quality results across

Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team.
• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory.
• Excellent written and verbal communication skills, with the ability to present information clearly and concisely.
• Ability to lead and motivate teams, build consensus, and manage conflicts.
• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output.
• Experience actively seeking out new AI knowledge and skills.
• understanding of how AI is reshaping work and experimenting with emerging AI technologies.
• Highly organized and process-oriented.
• Bachelor's degree in a relevant field and/or equivalent.
• Must be eligible to work in the United States.

Responsibilities

• Planning: Understand the overall brand strategy and connect product and marketing goals to creative programs.
• Influence Marketing GTM plans to develop and implement creative programs aligned with objectives.
• Plan and prioritize projects and coordinate resourcing needs based on impact, objectives, and team availability.
• Lobby and win support for new initiatives and ways of working.
• Partnership: Build strong relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives.
• Manage relationships with external agencies globally, ensuring contractual requirements are met.
• Communicate program status, risks and issues clearly to stakeholders.
• Execution: Define scope, deliverables, budgets and track spend.
• Analyze market trends and consumer insights to refine program strategies.
• Monitor program performance and implement corrective actions.
• Manage budgets and creative reviews with leadership.
• Anticipate program needs and prioritize competing requirements.

Skills

Program management

Creative leadership

Stakeholder management

Analytical skills

Communication

Leadership

Organizational skills

AI literacy

Education

Bachelor's degree in a relevant field

Job description

Meta’s Creative X Program Management team seeks a seasoned Program Lead to plan and manage high-impact creative programs for Reality Labs. You will forecast work, align with marketing goals, and partner with Creative X, Marketing and Product teams to deliver outcomes that push the boundaries of creative experiences.

You will define scope, budgets, and timelines, analyze market trends, monitor performance, and coordinate internal and external partners to ensure high-quality results across