Program Lead, Creative X Program Management

Meta; Burlingame (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta’s Creative X Program Management team seeks a seasoned Program Lead to plan and manage high-impact creative programs for Reality Labs. You will forecast work, align with marketing goals, and partner with Creative X, Marketing and Product teams to deliver outcomes that push the boundaries of creative experiences.

You will define scope, budgets, and timelines, analyze market trends, monitor performance, and coordinate internal and external partners to ensure high-quality results across

Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team.
• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory.
• Excellent written and verbal communication skills, with the ability to present information clearly and concisely.
• Ability to lead and motivate teams, build consensus, and manage conflicts.
• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output.
• Experience actively seeking out new AI knowledge and skills.
• understanding of how AI is reshaping work and experimenting with emerging AI technologies.
• Highly organized and process-oriented.
• Bachelor's degree in a relevant field and/or equivalent.
• Must be eligible to work in the United States.

Responsibilities

• Planning: Understand the overall brand strategy and connect product and marketing goals to creative programs.
• Influence Marketing GTM plans to develop and implement creative programs aligned with objectives.
• Plan and prioritize projects and coordinate resourcing needs based on impact, objectives, and team availability.
• Lobby and win support for new initiatives and ways of working.
• Partnership: Build strong relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives.
• Manage relationships with external agencies globally, ensuring contractual requirements are met.
• Communicate program status, risks and issues clearly to stakeholders.
• Execution: Define scope, deliverables, budgets and track spend.
• Analyze market trends and consumer insights to refine program strategies.
• Monitor program performance and implement corrective actions.
• Manage budgets and creative reviews with leadership.
• Anticipate program needs and prioritize competing requirements.

Skills

Program management

Creative leadership

Stakeholder management

Analytical skills

Communication

Leadership

Organizational skills

AI literacy

Education

Bachelor's degree in a relevant field

Job description

ABOUT OUR TEAM

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp, and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world-class talent with a focus on collaboration, community, and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.

ABOUT THIS ROLE

Creative X Program Managers are a team of strategic creative leaders who work closely with marketers and product teams to plan and manage creative projects. Program Managers forecast work, ensure that it is strategically aligned with marketing goals, mitigate issues and collaborate with cross-functional counterparts. This role will support the Reality Labs business, including VR and Wearables hardware products.

Program Lead, Creative X Program Management Responsibilities

• Planning


• Understand the overall company brand strategy, the various product-specific brand strategies, and how they all connect to the business


• Influence Marketing GTM plans to develop and implement creative programs, ensuring alignment with company/business objectives and strategic/creative direction


• Plan and prioritize projects and coordinate resourcing needs for all programs based on impact, business objectives, and team availability


• Effectively lobby and win support for new, innovative initiatives and/or ways of working


• Partnership


• Build and maintain strong relationships with internal (Creative X, Marketing, Product) and external (EssilorLuxottica, agencies, partnerships) stakeholders


• Consult with cross-functional teams as the creative SME across initiatives and to share creative best practices


• Manage relationships with external agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services


• Clearly and concisely communicate the program's status, risks, and issues to stakeholders


• Execution


• Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level


• Analyze market trends, consumer insights, and business metrics to refine program strategies and ensure effectiveness


• Monitor program performance, identify areas for improvement, and implement corrective actions


• Manage program budgets, including forecasting, spend tracking, and cost control


• Manage creative reviews with key stakeholders and executive leadership


• Anticipate program needs


• prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions

Minimum Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team


• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory


• Excellent written and verbal communication skills, with the ability to present information clearly and concisely


• Ability to lead and motivate teams, build consensus, and manage conflicts


• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization


• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions


• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience


• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output


• Experience actively seeking out new AI knowledge and skills


• understanding of how AI is reshaping work and experimenting with emerging AI technologies


• Highly organized and process-oriented


• Bachelor's degree in a relevant field and/or equivalent


• Must be eligible to work in the United States

Preferred Qualifications

• Experience exploring and adopting emerging platforms and technologies, and experience in creating new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc


• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)


• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)


• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies


• Brand management or brand strategy experience

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and
we do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$145,000/year to $205,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.