Creative X Program Lead: VR/AR Marketing Programs

Meta; New York (NY); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta seeks a seasoned Program Lead for Creative X Program Management in New York. You will shape creative programs, align them with marketing goals, and manage cross-functional teams including external agencies.

The role emphasizes AI-aware practices and strategic collaboration across Marketing, Product, and Creative X to drive impactful outcomes. With 8+ years in program management and a strong track record in creative environments, you will forecast work, balance budgets, and ensure

Qualifications

• 8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team.
• Proven track record of building creative programs that have demonstrably impacted a brand's trajectory.
• Excellent written and verbal communication skills, with the ability to present information clearly and concisely.
• Ability to lead and motivate teams, build consensus, and manage conflicts.
• Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
• Judgment in the use of AI in creative work. Knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output.
• Experience actively seeking out new AI knowledge and skills.
• Understanding of how AI is reshaping work and experimenting with emerging AI technologies.
• Highly organized and process-oriented.
• Bachelor's degree in a relevant field and/or equivalent.

Responsibilities

• Plan and prioritize projects and coordinate resourcing needs for all programs based on impact, business objectives, and team availability.
• Influence Marketing GTM plans to develop and implement creative programs, ensuring alignment with company objectives.
• Build and maintain strong relationships with internal and external stakeholders.
• Consult with cross-functional teams as the creative SME across initiatives and to share best practices.
• Manage relationships with external agencies globally, ensuring they meet contractual requirements.
• Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level.
• Analyze market trends, consumer insights, and business metrics to refine program strategies.
• Monitor program performance, identify areas for improvement, and implement corrective actions.
• Manage program budgets, including forecasting, spend tracking, and cost control.
• Communicate program status, risks, and issues clearly to stakeholders.

Skills

Program management

Team leadership

Communication

Stakeholder management

Analytical skills

AI awareness

Organizational skills

Bachelor's degree requirement

Education

Bachelor's degree in a relevant field

Tools

AI tools awareness

Data interpretation

Job description

Meta seeks a seasoned Program Lead for Creative X Program Management in New York. You will shape creative programs, align them with marketing goals, and manage cross-functional teams including external agencies.

The role emphasizes AI-aware practices and strategic collaboration across Marketing, Product, and Creative X to drive impactful outcomes. With 8+ years in program management and a strong track record in creative environments, you will forecast work, balance budgets, and ensure