Creative X Program Lead — Reality Labs & AI Programs

Meta; Menlo Park (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta seeks a Program Lead for Creative X Program Management to guide strategic creative projects across brands and products. You will forecast work, align programs with marketing goals, and collaborate with cross-functional teams, including external agencies, to deliver high-quality outcomes in a fast-paced environment.

The role emphasizes planning, budget forecasting, and continuous improvement, with a focus on AI-enabled creative processes and responsible practices.

Qualifications

• 8+ years in program/project management within creative/design or in-house marketing teams
• Proven track record building creative programs impacting brand trajectory
• Excellent written and verbal communication; ability to present clearly and concisely
• Ability to lead and motivate teams, build consensus, manage conflicts
• Experience in fast-paced, ambiguous environments with matrixed orgs
• Strong analytical skills to interpret data and trends for decisions
• Understanding and use of AI tools in creative work with ethical considerations
• Bachelor's degree or equivalent; eligible to work in the United States

Responsibilities

• Plan and prioritize projects; coordinate resourcing across programs
• Influence GTM plans to align with marketing goals and creative direction
• Define scope, deliverables, budget forecasting, and staffing at project level
• Manage relationships with internal and external stakeholders and agencies
• Communicate program status, risks, and issues to leadership
• Analyze market trends and business metrics to refine strategies
• Monitor performance and implement corrective actions for programs
• Oversee creative reviews with stakeholders and executives
• Anticipate program needs and balance competing priorities

Skills

Written communication

Verbal communication

Leadership

Analytical skills

AI awareness

Cross-functional collaboration

Strategic thinking

Decision-making

Education

Bachelor's degree or equivalent

Job description

Meta seeks a Program Lead for Creative X Program Management to guide strategic creative projects across brands and products. You will forecast work, align programs with marketing goals, and collaborate with cross-functional teams, including external agencies, to deliver high-quality outcomes in a fast-paced environment.

The role emphasizes planning, budget forecasting, and continuous improvement, with a focus on AI-enabled creative processes and responsible practices.